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ABC's SHIELD Grows Against the World Series to Tie a Best-Since-Premiere AD18-49 Rating
Tuesday Night (10/28/14) - ABC Total Viewer and Adult 18-49 Projections
The Great Halloween Fright Night: Live + 3 = 4.1 million/1.3 rating and Live + 7 = 4.1 million/1.3 rating
SHIELD: Live + 3 = 6.7 million/2.5 rating and Live + 7 = 7.4 million/2.7 rating
Forever: Live + 3 = 7.3 million/1.7 rating and Live + 7 = 8.0 million/1.8 rating
Live + Same Day Fast Affiliate Results:
ABC Tuesday Prime (8-11pm - 4.4 million and 1.3/4 in AD18-49) Opposite Game 6 of the 2014 World Series on Fox, ABC's Tuesday night was up week to week in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4).
The Great Halloween Fright Night (8-9pm - 3.8 million and 1.1/4 in AD18-49): At 8pm against the start of the World Series, ABC's special The Great Halloween Fright Night improved its hour week to week in Total Viewers (+19% - 3.8 million vs. 3.2 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3) to deliver 4-week highs in the time period - since 9/30/14.
Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.5 million and 1.7/5 in AD18-49): Surging from its lead-in (+55%) at 9pm against the World Series, NBC's The Voice-driven comedies and CBS' NCIS: New Orleans, ABC's Marvel's Agents of S.H.I.E.L.D. was up 13% from its week-ago Fast Affiliate Adult 18-49 number (1.7/5 vs. 1.5/4 - which adjusted up in the Nationals to a 1.6/4), equaling a best-since-premiere rating - since 9/23/14. In addition despite facing the Fall Classic, S.H.I.E.L.D. spiked with Adults 18-34 (+30% - highest rating in 5 weeks) and Men 18-34 (+36% - tying a season high). From 9-10pm, S.H.I.E.L.D. beat NBC's The Voice-fueled comedies (Marry Me/About a Boy) by 21% in Adults 18-49 (1.7/5 vs. 1.4/4) and finished as the #1 series in its hour for the 3rd week in a row among Men 18-34.
· The ABC drama improved its hour from the year-ago night by 13% in Adults 18-49.
Forever (10-11pm - 5.0 million and 1.1/3 in AD18-49): Building on its lead-in with Total Viewers (+11%) at 10pm, ABC's Forever drew its biggest audience in 3 weeks - since 10/07/14. In addition, the freshman ABC drama improved its hour year to year by 56% in Total Viewers and by 22% in Adults 18-49.
Quick Take for Tuesday, October 28, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC's Tuesday Night Grows Week to Week Against the 2014 World Series
"The Great Halloween Fright Night" Delivers 4-Week Highs to its Time Period
ABC's "S.H.I.E.L.D." is Up 13% in Adults 18-49 to Equal a Best-Since-Premiere Rating
"Forever" Builds on its Lead-in at 10pm to Draw its Biggest Audience in 3 Weeks
Tuesday Night (10/28/14) - ABC Total Viewer and Adult 18-49 Projections
"Great Halloween Fright:" Live + 3 = 4.1 million/1.3 rating and Live + 7 = 4.1 million/1.3 rating
"S.H.I.E.L.D.:" Live + 3 = 6.7 million/2.5 rating and Live + 7 = 7.4 million/2.7 rating
"Forever:" Live + 3 = 7.3 million/1.7 rating and Live + 7 = 8.0 million/1.8 rating
Live + Same Day Fast Affiliate Results:
ABC Tuesday Prime (8:00-11:00 p.m. - 4.4 million and 1.3/4 in AD18-49):
Opposite Game 6 of the 2014 World Series on Fox, ABC's Tuesday night was up week to week in Total Viewers (+5% - 4.4 million vs. 4.2 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/4).
"The Great Halloween Fright Night" (8:00-9:00 p.m. - 3.8 million and 1.1/4 in AD18-49):
At 8:00 p.m. against the start of the World Series, ABC's special "The Great Halloween Fright Night" improved its hour week to week in Total Viewers (+19% - 3.8 million vs. 3.2 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3) to deliver 4-week highs in the time period - since 9/30/14.
"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.5 million and 1.7/5 in AD18-49):
Surging from its lead-in (+55%) at 9:00 p.m. against the World Series, NBC's "The Voice"-driven comedies and CBS' "NCIS: New Orleans," ABC's "Marvel's Agents of S.H.I.E.L.D." was up 13% from its week-ago Fast Affiliate Adult 18-49 number (1.7/5 vs. 1.5/4 - which adjusted up in the Nationals to a 1.6/4), equaling a best-since-premiere rating - since 9/23/14. In addition, despite facing the Fall Classic, "S.H.I.E.L.D." spiked with Adults 18-34 (+30% - highest rating in 5 weeks) and Men 18-34 (+36% - tying a season high). From 9:00-10:00 p.m., "S.H.I.E.L.D." beat NBC's "The Voice"-fueled comedies ("Marry Me"/"About a Boy") by 21% in Adults 18-49 (1.7/5 vs. 1.4/4) and finished as the No. 1 series in its hour for the 3rd week in a row among Men 18-34.
· The ABC drama improved its hour from the year-ago night by 13% in Adults 18-49 (vs. a 1.5/4 on 10/29/13).
"Forever" (10:00-11:00 p.m. - 5.0 million and 1.1/3 in AD18-49):
Building on its lead-in with Total Viewers (+11%) at 10:00 p.m., ABC's "Forever" (5.0 million) drew its biggest audience in 3 weeks - since 10/07/14. In addition, the freshman ABC drama improved its hour year to year by 56% in Total Viewers and by 22% in Adults 18-49.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Projections Rationale:
Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/28/14.
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