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[10/30/14 - 08:23 AM]
ABC's Wednesday Builds Against the Deciding Game 7 of the 2014 World Series
ABC spins the numbers for Wednesday, October 29.

[via press release from ABC]

ABC's Wednesday Grows Against WS Game 7 - Nashville Equals a Season High and black-ish is Up 13% in AD18-49

ABC Wednesday Prime (8-11pm - 7.1 million and 2.2/6 in AD18-49):

Against the highly rated deciding Game 7 of the 2014 World Series, ABC was the #1 non-sports network on Wednesday in Adults 18-49 by 10% over CBS (2.2/6 vs. 2.0/6). ABC's Modern Family (3.4/10) and black-ish (2.7/8) ranked as the Top 2 series telecasts of the night in Adults 18-49. The Net's Wednesday night was up 5% week to week in Adults 18-49 and topped the year-ago night by 22%, when it faced the deciding Game 6 of the 2013 World Series.

· Season to date, ABC's 2-hour Wednesday comedy block is up year to year in viewers (+9%) and young adults (+6%), marking its strongest start in 3 years - since the opening weeks of the 2011-12 season.

· ABC's blac-kish was up 13% week to week in Adults 18-49 to a 3-week high (since 10/8/14) and was the #1 series in the 9:30pm half-hour for its 4th straight telecast.

· Nashville was up for the 2nd week in row in Adults 18-49 (+7% - 1.5/4) to match a season high and equal its best number since last December (since 12/4/13). In addition the ABC sophomore drama was up 7% from its year-ago telecast. Nashville tied CBS' Stalker in the 10pm hour for the first time in the key sales demo.

... more to come.

ABC's The Goldbergs Builds on its Lead-in by a Best-Yet 17% and is Up Sharply Year to Year

Wednesday (10/29/14) - ABC Total Viewer and Adult 18-49 Projections

The Middle: Live + 3 = 8.3 million/2.1 rating and Live + 7 = 8.7 million/2.2 rating

The Goldbergs: Live + 3 = 9.8 million/2.9 rating and Live + 7 = 10.6 million/3.1 rating

Modern Family: Live + 3 = 14.0 million/4.8 rating and Live + 7 = 15.5 million/5.3 rating

black-ish: Live + 3 = 9.4 million/3.2 rating and Live + 7 = 9.9 million/3.3 rating

Nashville: Live + 3 = 9.1 million/2.3 rating and Live + 7 = 10.1 million/2.6 rating

Live + Same Day Fast Affiliate Results:

ABC Wednesday Prime (8-11pm - 7.1 million and 2.2/6 in AD18-49):

Against the highly rated deciding Game 7 of the 2014 World Series, ABC was the #1 non-sports network on Wednesday in Adults 18-49 by 10% over CBS (2.2/6 vs. 2.0/6). ABC's Modern Family (3.4/10) and black-ish (2.7/8) ranked as the Top 2 series telecasts of the night in Adults 18-49. The Net's Wednesday night was up 5% week to week in Adults 18-49 and topped the year-ago night by 22%, when it faced the deciding Game 6 of the 2013 World Series.

· Season to date, ABC's 2-hour Wednesday comedy block is up year to year in viewers (+9%) and young adults (+6%), marking its strongest start in 3 years - since the opening weeks of the 2011-12 season.

The Middle (8-8:30pm - 6.9 million and 1.8/6 in AD18-49): At 8pm, ABC's The Middle took a strong second against its regular time slot competition with Adults 18-49 (1.8/6), behind only CBS' Survivor and beating NBC's The Mysteries of Laura by 50% (1.2/4).

The Goldbergs (8:30-9pm - 6.8 million and 2.1/6 in AD18-49): At 8:30pm, ABC's The Goldbergs built on its Adult 18-49 lead-in for 5th time this season (+17% - best yet) to nearly tie CBS' Survivor for the series lead (2.1/6 vs. 2.3/7). The Goldbergs beat Survivor for the first time in the half-hour among Adults 18-34 (+8%). The ABC comedy continued to greatly improve its half-hour year to year with young adults (+24% over Back in the Game on 10/30/13 = 1.7/5). In addition, The Goldbergs bested its year-ago Tuesday airing coming out of S.H.I.E.L.D. (on 10/29/13) for its 4th consecutive telecast in Total Viewers (+26% - 6.8 million vs. 5.4 million) and Adults 18-49 (+24% - 2.1/6 vs. 1.7/4).

Modern Family (9-9:30pm - 9.7 million and 3.4/10 in AD18-49): At 9pm, ABC's Modern Family spiked 62% from its Adult 18-49 lead-in at 9pm to beat its nearest regular competition by 48% (3.4/10 vs. 2.3/7 - CBS' Criminal Minds). The ABC comedy grew over its week-ago Fast Affiliate Adult 18-49 rating (+3% - 3.4/10 vs. 3.3/10), which adjusted up in the Nationals (to a 3.4/10).

black-ish (9:30-10pm - 7.7 million and 2.7/8 in AD18-49): In the 9:30pm half-hour, ABC's black-ish ranked as the #1 series in its slot for the 4th straight week with Adults 18-49 (2.7/8). Season to date, the freshman ABC comedy is improving its slot year to year by double digits in Total Viewers (+36%) and Adults 18-49 (+25%). black-ish was up 13% week to week in Adults 18-49 to deliver a 3-week high - since 10/8/14.

Nashville (10-11pm - 5.6 million and 1.5/4 in AD18-49): During the 10pm hour, ABC's Nashville was up for the 2nd week in both Total Viewers (+4% - 5.6 million vs. 5.4 million) and Adults 18-49 (+7% - 1.5/4 vs. 1.4/4) to match season highs and equal its best numbers since last December (since 12/4/13). Nashville caught CBS' Stalker in the hour for the first time among Adults 18-49. In addition, the ABC sophomore drama grew over its year-ago telecast (5.2 million and 1.4/4) in Total Viewers (+8%) and Adults 18-49 (+7%).

Quick Take for Wednesday, October 29, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Wednesday Builds Against the Deciding Game 7 of the 2014 World Series

At 8pm, ABC's "Middle" Beats NBC's "Mysteries of Laura" by 50% in Adults 18-49

"The Goldbergs" Builds on its Lead-in by a Best-Yet 17% and Surges Year to Year

"Modern Family" is Wednesday's No. 1 TV Series in Adults 18-49 for 6 Straight Weeks

"black-ish" is Up 13% Week to Week to Deliver a 3-Week High in Adults 18-49

"Nashville" Equals Season Highs and its Best Performance Since Last December

Wednesday (10/29/14) - ABC Total Viewer and Adult 18-49 Projections

"The Middle:" Live + 3 = 8.3 million/2.1 rating and Live + 7 = 8.7 million/2.2 rating

"The Goldbergs:" Live + 3 = 9.8 million/2.9 rating and Live + 7 = 10.6 million/3.1 rating

"Modern Family:" Live + 3 = 14.0 million/4.8 rating and Live + 7 = 15.5 million/5.3 rating

"black-ish:" Live + 3 = 9.4 million/3.2 rating and Live + 7 = 9.9 million/3.3 rating

"Nashville:" Live + 3 = 9.1 million/2.3 rating and Live + 7 = 10.1 million/2.6 rating

Live + Same Day Fast Affiliate Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 7.1 million and 2.2/6 in AD18-49):

Against the highly rated deciding Game 7 of the 2014 World Series, ABC was the No. 1 non-sports network on Wednesday in Adults 18-49 by 10% over CBS (2.2/6 vs. 2.0/6). ABC's "Modern Family" (3.4/10) and "black-ish" (2.7/8) ranked as the Top 2 series telecasts of the night in Adults 18-49, with "Modern Family" on top for the 6th straight week this season. The Net's Wednesday night was up 5% week to week in Adults 18-49 and topped the year-ago night by 22%, when it faced the deciding Game 6 of the 2013 World Series.

· Season to date, ABC's 2-hour Wednesday comedy block is up year to year in viewers (+9%) and young adults (+6%), marking its strongest start in 3 years - since the opening weeks of the 2011-12 season.

"The Middle" (8:00-8:30 p.m. - 6.9 million and 1.8/6 in AD18-49):

At 8:00 p.m., ABC's "The Middle" took a strong second against its regular time slot competition with Adults 18-49 (1.8/6), behind only CBS' "Survivor" and beating NBC's "The Mysteries of Laura" by 50% (1.2/4).

"The Goldbergs" (8:30-9:00 p.m. - 6.8 million and 2.1/6 in AD18-49):

At 8:30 p.m., ABC's "The Goldbergs" built on its Adult 18-49 lead-in for 5th time this season (+17% - best yet) to nearly tie CBS' "Survivor" for the series lead (2.1/6 vs. 2.3/7). "The Goldbergs" beat "Survivor" for the first time in the half-hour among Adults 18-34 (+8%). The ABC comedy continued to greatly improve its half-hour year to year with young adults (+24% over "Back in the Game" on 10/30/13 = 1.7/5).

· "The Goldbergs" bested its year-ago Tuesday airing (on 10/29/13) for its 4th consecutive telecast in Total Viewers (+26% - 6.8 million vs. 5.4 million) and Adults 18-49 (+24% - 2.1/6 vs. 1.7/4).

"Modern Family" (9:00-9:30 p.m. - 9.7 million and 3.4/10 in AD18-49):

At 9:00 p.m., ABC's "Modern Family" spiked 62% from its Adult 18-49 lead-in to beat its nearest regular competition in the half-hour by 48% (3.4/10 vs. 2.3/7 - CBS' "Criminal Minds"). The ABC comedy grew over its week-ago Fast Affiliate Adult 18-49 rating (+3% - 3.4/10 vs. 3.3/10), which adjusted up in the Nationals (to a 3.4/10).

"black-ish" (9:30-10:00 p.m. - 7.7 million and 2.7/8 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "black-ish" ranked as the No. 1 series in its slot for the 4th straight week with Adults 18-49 (2.7/8). "black-ish" was up 13% week to week in Adults 18-49 to deliver a 3-week high -- since 10/8/14.

· Season to date, the freshman ABC comedy is improving its slot year to year by double digits in Total Viewers (+36%) and Adults 18-49 (+25%).

"Nashville" (10:00-11:00 p.m. - 5.6 million and 1.5/4 rating in AD18-49):

During the 10 o'clock hour, ABC's "Nashville" was up for the 2nd week in both Total Viewers (+4% - 5.6 million vs. 5.4 million) and Adults 18-49 (+7% - 1.5/4 vs. 1.4/4) to match season highs and equal its best numbers since last December - since 12/4/13. "Nashville" caught CBS' "Stalker" in the hour for the first time among young adults.

· The ABC drama grew over its year-ago telecast (5.2 million and 1.4/4) in Total Viewers (+8%) and Adults 18-49 (+7%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/29/14.





  [october 2014]  
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M
T
W
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F
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· BLACK-ISH (ABC)
· CRIMINAL MINDS (CBS)
· GOLDBERGS, THE (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· MYSTERIES OF LAURA, THE (NBC)
· NASHVILLE (CMT)
· STALKER (CBS)
· SURVIVOR (CBS)





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