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[11/07/14 - 09:01 AM]
"Parenthood" Is Currently Up 27% Week to Week in 18-49, Matching Its Season-High Rating
NBC spins the numbers for Thursday, November 6.

[via press release from NBC]

Thursday Primetime Results (NBC carried NFL football in Cincinnati and CBS carried the game in Cleveland):

· "Parenthood" (1.4/5 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) is currently tied for #2 in the slot among ABC, CBS and NBC with CBS's "Elementary" in adults 18-49 (with a 1.4 rating each, note that both NBC and CBS carried local coverage of NFL football last night) and is #2 ahead of "Elementary" in adults 18-34 (0.9 vs. 0.7), women 18-34 (1.3 vs. 0.7) and women 18-49 (1.9 vs. 1.5), pending updates.

· "Parenthood" is currently up +27% week to week in 18-49 (from a 1.1 to a 1.4) and is matching its season-high rating, previously achieved with the show's Sept. 25 season premiere (1.4), pending updates. "Parenthood" is currently equaling the show's highest rating since Oct. 3, 2013 (1.5), pending updates.

· L+3: The previous week's "Parenthood" grew by +77% in 18-49 (from a 1.15 to a 2.04) and 2.1 million viewers overall (from 3.9 million to 6.0 million) going from L+SD to L+3.

· Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 167 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening six weeks of the season, 100 represents an average concentration of those homes).

· "The Biggest Loser" (1.3/4 in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) pending updates, is currently up +18% week to week in 18-49 (from a 1.1 to a 1.3) and is currently matching its highest rating since the show's Sept. 11 season premiere (1.6).

· "Bad Judge" (1.1/3 in 18-49, 4.2 million viewers overall from 9-9:30 p.m. ET) is currently up +22% week to week in 18-49 (from a 0.9 to a 1.1) , pending updates, and is currently at a three-week high, best for the show since Oct. 16 (1.2).

· "A-to-Z" (1.0/3 in 18-49, 3.2 million viewers overall from 9:30-10 p.m. ET) is retaining 91% of its 18-49 lead-in from "Bad Judge," up from last week's 78%, pending updates, is retaining 100% in adults 18-34 (0.7 vs. 0.7) and is building on its lead-in by +11% in women 18-34 (1.0 vs. 0.9).

· "A-to-Z" is currently up 0.3 of a point or +43% week to week in 18-49 (from a 0.7 to a 1.0) , pending updates, is currently matching its highest rating since the show's Oct. 2 premiere (1.2), pending updates.

Last Week's L+3 Results:

· "Biggest Loser" grew by +36% in 18-49 (from a 1.08 to a 1.47) and 838,000 viewers overall (from 4.4 million to 5.3 million) going from L+SD to L+3.

· "Bad Judge" grew by +31% in 18-49 (from a 0.91 to a 1.19) and 825,000 viewers overall (from 3.9 million to 4.7 million)/

· "A-to-Z" increased by +36% in 18-49 (from a 0.74 to a 1.01 and 538,000 viewers overall (from 2.5 million to 3.0 million.

· "Parenthood" grew by +77% in 18-49 (from a 1.15 to a 2.04) and 2.1 million viewers overall (from 3.9 million to 6.0 million).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2014]  
S
M
T
W
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F
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· A TO Z (NBC)
· BAD JUDGE (NBC)
· BIGGEST LOSER, THE (USA)
· ELEMENTARY (CBS)
· PARENTHOOD (NBC)





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