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[11/11/14 - 12:37 PM]
Adult Swim Ranks #1 Among All Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 3-9.

[via press release from Turner]

Adult Swim

For the second week of November 2014, Adult Swim ranked #1 among all basic cable networks for Total Day delivery of adults 18-24 & 18-34 and men 18-24.

Adult Swim programming - including Family Guy, Robot Chicken and American Dad - accounted for 17 of the top 50 telecasts on basic cable for the week among adults 18-34, more than any other network.

Cartoon Network

Presenting an original, groundbreaking animated mini-series Monday-Friday at 7 p.m., Cartoon Network's Over the Garden Wall reached 4,277,000 viewers ages 2+, and averaged more than two million kids 2-11 (2,098,000). Average delivery of the five episode premieres also won the timeslot on all television among targeted boy demos ages 2-11, 6-11 & 9-14. Overall, Over the Garden Wall delivered an average of nearly 1.3 million viewers ages 2+.

Across the second week of November 2014, Cartoon Network ranked as basic cable's #1 television network for Early Prime (6-8 p.m.) delivery among all targeted boy demos, as well as #1 for Total Day delivery of boys 9-14. Average Total Day delivery for the week grew over the same 2013 time period among kids 2-11 by 5%, kids 6-11 by 9% and kids 9-14 by 14%. Early Prime delivery also increased vs. last year among kids 2-11 (up 1%) and kids 9-14 (up 3%).

Cartoon Network once again scored as the #1 television network among all boys 2-11, 6-11 & 9-14 on Thursday Night (6-8 p.m.), improving average delivery across all targeted kids and boy demos, ranging from 3% to 35%. Among the network's original animated programming, Teen Titans Go! (6 p.m.) ranked as the #1 telecast of the day among kids 6-11 and all targeted boys, and ranked #1 in its time period among kids and boys. Clarence (6:30 p.m.) also claimed #1 in its timeslot among kids 6-11 & 9-14 and all targeted boys. Both new episode premieres increased delivery by double digits across the board, ranging between 13% and 54%. Similarly, Steven Universe (6:45 p.m.) and Regular Show (7:30 p.m.) also ranked #1 in their respective time periods among boys.

Additionally, Wednesday night's average delivery across all key kids/boys 2-11, 6-11 & 9-14 increased between 22% and 47% compared to the same time period in 2013.

Saturday morning programming (7-11 a.m.) earned year-over-year delivery gains across all targeted kids and boy demos, ranging from 20% to 46%. Sonic Boom (7 a.m.) and Pokémon the Series XY (8 a.m.) both ranked #1 in their respective time periods among kids 9-14 and boys 6-11/9-14. Both new episode premieres grew delivery of all targeted demos vs. the same time period last year, ranging from 52% to 132%.

TBS

Last Monday's telecast of TBS's American Dad! has climbed to 1.5 million viewers in Live + 3 delivery, with 1.0 million adults in 18-49 and 694,000 adults 18-34. For the season-to-date, American Dad! is averaging a reach of 3.1 million viewers per episode for its premieres on TBS, encores on Adult Swim and multi-platform plays.

Friday night's new episode and encore telecast of Deal With It drew a preliminary Live + Same Day audience of 1.4 million viewers, an increase of +11% over the prior week. The show scored even bigger growth in key demos, with adults 18-34 increasing by +61% and adults 18-49 rising by +28%, compared to the prior week. Across all plays and platforms, Deal With It is averaging a reach of 2.4 million viewers per episode for the fall.

TBS's telecasts of The Big Bang Theory continue to dominate the sitcom charts, claiming all 20 of basic cable's Top 20 sitcom telecasts for last week among total viewers and adults 18-49.

TNT

The international action hit Transporter The Series continued its strong run on TNT, with Saturday night's back-to-back episodes averaging an initial audience of more than 1.4 million viewers in Live + Same Day delivery across the primetime telecasts and late-night encores. With multiplatform viewing included, Transporter The Series is averaging a reach of 3.5 million viewers for the season-to-date.

Friday night's episode of On the Menu has so far brought in 910,000 viewers in Live + Same Day delivery for the premiere and encore. Season-to-date, On the Menu is averaging a reach of 2.6 million viewers per episode across all replays and platforms.

NBA TV

NBA TV's Tuesday night doubleheader on Nov. 4 - Houston vs. Miami; Cleveland vs. Portland - averaged 724,000 total viewers, up 129% over both last year's comparable Tuesday coverage and the network's regular season average viewership during the 2013-14 season. Tuesday's NBA TV Fan Night telecast featuring the Cavs vs. Trail Blazers averaged 836,000 total viewers to rank as the network's second most-viewed Fan Night telecast and third most-viewed regular-season game of all time. The telecast peaked with an average of 1 million total viewers from 10:45-11 p.m. (ET). Over all, NBA TV delivered a +19% increase among total viewers last week over the comparable time period in 2013. The network also generated a +21% increase among adults 18-49 and a +16% gain in men 18-49 and men 18-34.

NBA TV is averaging 403,000 total viewers through seven game telecasts this season, +11% among total viewers, People 18-49 and Men 18-49 over the same time period last year.

NBA TV's The Starters' premieres during the second week of the regular season are up 20% and 32%, respectively, compared to the corresponding week in 2013, including increases across key demos -- up 9% among People 18-49, up 14% in Men 18-49 and up +13% among Men 18-34.





  [november 2014]  
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M
T
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F
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· AMERICAN DAD (TBS)
· BIG BANG THEORY, THE (CBS)
· CLARENCE (CARTOON)
· DEAL WITH IT (TBS)
· FAMILY GUY (FOX)
· ON THE MENU (TNT)
· POKÉMON JOURNEYS: THE SERIES (JAPAN) (NETFLIX)
· ROBOT CHICKEN (ADULT SWIM)
· SONIC BOOM (BOOMERANG)
· STEVEN UNIVERSE (CARTOON)
· TEEN TITANS GO! (CARTOON)
· TRANSPORTER: THE SERIES (TNT)





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