Live + 7 Ratings: ABC Airs 5 of the Top 10 Biggest Gainers - More than Any Net
Live + 7 Day ratings for the week of 10/27/14 (Week #6):
Delivering 5 of the week's Top 10 biggest broadcast gainers in TV playback among Adults 18-49, ABC claimed the most for any network for the 6th time in as many weeks this season: Modern Family (+2.4 rating points) - #1, How to Get Away with Murder (+2.0) - #3, Scandal (+1.4) - #7, while Marvel's Agents of S.H.I.E.L.D. (+1.3) and Once Upon a Time (+1.3) tied at #8.
In the final Live + 7 Day ratings, ABC aired 5 of the week's Top 10 broadcast entertainment series among Adults 18-49 (most for any net), including 2 of the Top 3 shows and the Top 2 dramas (HTGAWM and Scandal): Modern Family (5.9 rating) - #2, How to Get Away with Murder (4.8) - #3, Scandal (4.5) - #5, Once Upon a Time (3.9) - #7 and black-ish - #9 (3.8).
· ABC's Nashville shot up 71% to a 2.4 rating among Adults 18-49 in L+7 to catch CBS' Stalker for the first time in the Wednesday 10pm hour. In the L+SD ratings, Nashville trailed the CBS drama by 2-tenth of a rating point among young adults.
· ABC's Forever spiked 82% in Adults 18-49 from L+SD to L+7, matching the freshman series' biggest-ever playback increase.
Season-to-Date TV Playback (9/22/14-11/02/14):
Based on L+7 ratings through the first 6 weeks of the 2014-15 season, ABC is #1 in Nielsen's non-sports Adult 18-49 averages (2.8 rating), leading CBS (+8% - 2.6), NBC (+12% - 2.5) and Fox (+33% - 2.1). ABC grows by +0.9 rating points over its Live + Same Day Adult 18-49 rating (1.9 rating in L+SD to a 2.8 in L+7) in the non-sports averages, making the Net the #1 biggest actual gainer in TV playback this season. Growing to a 2.8 L+7 rating among Adults 18-49 in the non-sports numbers, ABC is even year to year (2.8 for 9/23/13-11/02/13), while CBS (-4%), NBC (-11%) and Fox (-13%) are each declining.
Based on TV playback data for the 2014-15 season, ABC holds the #1 position for the biggest broadcast gainers among Adults 18-49: How to Get Away with Murder (+2.2 rating points) and Modern Family (+2.2).
ABC's HTGAWM is the season's biggest gainer for any freshman series among Adults 18-49 (+2.2 rating points), topping the L+7 gain of Fox's Gotham (+1.9). The ABC show is the season's #1 broadcast drama and #1 new TV show in the young adult demo (5.3 rating).
Among Adults 18-49 in the L+7 ratings, ABC has the #1 show on Wednesday with Modern Family (5.7 rating), the Top 3 series on Thursday with HTGAWM (5.3), Scandal (4.8) and Grey's Anatomy (4.1) and the #1 show on Friday with Shark Tank (2.5).
A number of ABC's returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: Castle (+61% vs. +57%), DWTS (+21% vs. +19%), Last Man Standing (+58% vs. +46%), Marvel's Agents of S.H.I.E.L.D. (+76% vs. +58%), The Middle (+30% vs. +22%), Modern Family (+63% vs. +48%), Revenge (+75% vs. +56%) and Scandal (+50% vs. 47%).
Source: The Nielsen Company, as dated. Based on regular, original telecasts only. Season-to-Date DVR playback ranker includes programs with 2 or more telecasts.