ABC's "Once Upon a Time" Is Up Year to Year as Sunday's Top Entertainment Broadcast

ABC Sunday Prime (7-11pm - 5.0 million and 1.3/3 in AD18-49): Opposite Sunday Night Football (Chiefs-Broncos) on NBC and a monster NFL primetime overrun on CBS (Patriots-Packers), ABC beat out its Sunday non-sports competition on Fox by 2.6 million viewers (5.0 million vs. 2.4 million) and by 30% in Adults 18-49 (1.3/3 vs. 1.0/3). ABC's Once Upon a Time returned from the prior week's preemption (for the AMAs) as Sunday's #1 entertainment broadcast series in Adults 18-49 (2.0/5).

· Once Upon a Time grew from its year-ago airing for its 9th consecutive telecast this season in Adults 18-49 (1.9/5 on 12/01/13) and season to date, the ABC drama is trending 12% ahead of the same point last year.

Quick Take for Sunday, November 30, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates its Non-Sports Sunday Competition on Fox

"Once Upon a Time" is Sunday's No. 1 Entertainment Broadcast and Grows Year to Year for its 9th Consecutive Telecast in Adults 18-49

Sunday Night (11/30/14) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" Live + 3 = 6.1 million/1.1 rating and Live + 7 = 6.2 million/1.1 rating

"Once Upon a Time:" Live + 3 = 9.0 million/2.8 rating and Live + 7 = 9.7 million/3.0 rating

"Resurrection:" Live + 3 = 5.2 million/1.1 rating and Live + 7 = 5.5 million/1.2 rating

"Revenge:" Live + 3 = 6.2 million/1.6 rating and Live + 7 = 6.7 million/1.7 rating

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.0 million and 1.3/3 in AD18-49):

Opposite Sunday Night Football (Chiefs-Broncos) on NBC and a monster NFL primetime overrun on CBS (Patriots-Packers), ABC beat out its Sunday non-sports competition on Fox by 2.6 million viewers (5.0 million vs. 2.4 million) and by 30% in Adults 18-49 (1.3/3 vs. 1.0/3).

"Once Upon a Time" (8:00-9:00 p.m. - 6.3 million and 2.0/5 in AD18-49):

From 8:00-9:00 p.m. ABC's "Once Upon a Time" returned from the prior week's preemption (for the "AMAs") as Sunday's No. 1 entertainment broadcast show in Adults 18-49 (2.0/5). In addition, it was the most social broadcast series of the night with 48,673 tweets.

· "Once Upon a Time" grew from its year-ago airing for its 9th consecutive telecast this season in Adults 18-49 (1.9/5 on 12/01/13). And season to date, the ABC drama is up 12% over the same point last year in the key sales demo.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/30/14. Nielsen Socialguide 11/30/14, Total Tweets +/- 3hrs during telecast.