NICKELODEON'S ANNUAL HALO AWARDS PROVES GIVING BACK ROCKS

THIS YEAR'S MUSIC CONCERT SPECIAL DRAWS 3 MILLION VIEWERS, POSTS DOUBLE-DIGIT GAINS FROM LAST YEAR

Event Hosted by Nick Cannon, Featured Performances by Nick Jonas, Jessie J, Meghan Trainor, Echosmith, The Vamps and Fifth Harmony

NEW YORK - Dec. 2, 2014 - The 2014 Nickelodeon HALO Awards capped off the Thanksgiving weekend on a high note, scoring the show's biggest audience ever. The Sunday night (Nov. 30 at 7 p.m. ET) concert special, which was road-blocked across Nickelodeon, Nicktoons and TeenNick drew 3 million total viewers, posting double-digit gains over last year on Nickelodeon and Nicktoons and triple-digit increases on TeenNick.

A pro-social awards event driven by one-of-a-kind music performances, the 2014 HALO Awards drew 2.4 million viewers on Nickelodeon and posted double-digit year over year increases with kids 2-11 (4.6/1.4M, +29%), kids 6-11 (6.4/1.2M, +37%) and tweens 9-14 (4.5/871K, +57%). The show also drove double and triple-digit increases on Nicktoons (+91% with K6-11) and TeenNick (+239% with T12-17).

Pop superstars Nick Jonas, Jessie J, Meghan Trainor, Echosmith, The Vamps and Fifth Harmony performed their chart-topping hits at the Nickelodeon HALO Awards, an hour-long concert special celebrating kids who are "Helping and Leading Others" (HALO) in their communities. Led by host, creator and executive producer Nick Cannon, the star-studded musical event was held at New York's Pier 36 and was capped by an all-star finale featuring powerhouse hip hop group The Roots.

The show also featured special appearances by Zendaya, Victoria Justice and Carlos PenaVega, along with stars from Nick's hit series Instant Mom (Sydney Park), The Thundermans (Jack Griffo, Kira Kosarin), The Haunted Hathaways (Benjamin Flores Jr., Breanna Yde) and Victorious (Leon Thomas, Matt Bennett).

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).