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[12/04/14 - 08:33 AM]
ABC's "Modern Family" and "black-ish" Top Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, December 3.
[via press release from ABC]

ABC's Modern Family and black-ish Top Wednesday in AD18-49

ABC Wednesday Prime (8-11pm - 6.7 million and 1.8/5 in AD18-49): ABC ran in a near 3-way tie for #1 on Wednesday in Adults 18-49 (1.8/5) with CBS (1.9/6 - 2-hours of Survivor/Stalker) and NBC (1.9/6 - Christmas at Rockefeller Center/SNL Christmas). ABC's Modern Family (2.8/8) and black-ish (2.1/6 - tied w/Survivor) ranked as the Top 2 TV shows of the night. In fact, Modern Family ranked as Wednesday's top-rated TV series for its 9th straight telecast this season.

· Season to date (10 complete weeks Most Current), ABC is the #1 network on Wednesday night in Adults 18-49 and is up year to year (+3%).

· At 8pm, The Middle beat Fox's Hell's Kitchen by 33% in Adults 18-49 (1.6/5 vs. 1.2/4) and won its half-hour with Teens 12-17.

· Building on its young adult lead-in (+6%) at 8:30pm for its 8th consecutive telecast in the half-hour, The Goldbergs continued to pace well ahead of its year-ago benchmarks in Adults 18-49. The ABC sophomore comedy boosted its half-hour year to year for ABC by 21% (1.7/5 vs. 1.4/4 for Back in the Game on 12/4/13) and topped its own year-ago Tuesday 9pm telecast by 21% (1.4/4 on 12/3/13).

·

· At 9pm, Modern Family spiked over its Adult 18-49 lead-in (+65%) to win its half-hour by 33% over its nearest competition (2.8/8 vs. 2.1/6 - NBC's SNL Christmas).

·

· In the 9:30pm half-hour, black-ish was the #1 series in its slot for its 7th straight broadcast in Adults 18-49 (tie). black-ish greatly improved its slot year to year for ABC, topping the year-ago telecast of Super Fun Night (on 12/4/13) by 44% in Total Viewers (6.9 million vs. 4.8 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/4).

· During the 10pm hour against SNL Christmas on NBC, ABC's Nashville was competitive with CBS' Stalker in Adults 18-49 (1.3/4 vs. 1.5/5) and caught the CBS drama in key Women (W18-34/W18-49). A big gainer in TV playback, Nashville could move up into a tie with Stalker in the Live + 7 Day Adult 18-49 ratings.

Quick Take for Wednesday, December 3, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's "Modern Family" and "black-ish" Top Wednesday in Adults 18-49

"The Middle" Beats "Hell's Kitchen" in Adults 18-49 and Wins its Slot in Teens

"The Goldbergs" Continues to Deliver Strong Time-Slot Improvement for ABC

Wednesday's No. 1 Show, "Modern Family" Earns Best-Since-Premiere Numbers

"black-ish" is the No. 1 Series in its Slot for the 7th Straight Airing in Adults 18-49

"Nashville" Nearly Ties "Stalker" in Adults 18-49 and Catches it in Key Women

Wednesday (12/3/14) - ABC Total Viewer and Adult 18-49 Projections

"The Middle": Live + 3 = 8.6 million/1.9 rating and Live + 7 = 9.0 million/2.0 rating

"The Goldbergs": Live + 3 = 9.5 million/2.4 rating and Live + 7 = 10.2 million/2.5 rating

"Modern Family": Live + 3 = 12.9 million/3.9 rating and Live + 7 = 14.3 million/4.3 rating

"black-ish": Live + 3 = 8.4 million/2.5rating and Live + 7 = 8.8 million/2.6 rating

"Nashville": Live + 3 = 8.5 million/2.0 rating and Live + 7 = 9.4 million/2.2 rating

Live + Same Day Fast Affiliate Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 6.7 million and 1.8/5 in AD18-49):

ABC ran in a near 3-way tie for No. 1 on Wednesday in Adults 18-49 (1.8/5) with CBS (1.9/6 - 2-hour "Survivor" into "Stalker") and NBC (1.9/6 - "Christmas at Rockefeller Center"/"SNL Christmas"). ABC's "Modern Family" (2.8/8) and "black-ish" (2.1/6 - tied w/"Survivor") ranked as the Top 2 TV shows of the night. In fact, "Modern Family" was Wednesday's top-rated TV series for its 9th straight telecast this season.

· Season to date (10 complete weeks Most Current), ABC is the No. 1 network on Wednesday night in Adults 18-49 and is up year to year (+3%).

"The Middle" (8:00-8:30 p.m. - 7.2 million and 1.6/5 in AD18-49):

At 8:00 p.m. opposite "Survivor" and "Christmas at Rockefeller Center," ABC's "The Middle" beat Fox's "Hell's Kitchen" by 33% in Adults 18-49 (1.6/5 vs. 1.2/4) and won its half-hour with Teens 12-17.

"The Goldbergs" (8:30-9:00 p.m. - 6.6 million and 1.7/5 in AD18-49):

Improving on its young adult lead-in for its 8th consecutive telecast at 8:30 p.m. (+6%), "The Goldbergs" continued to pace well ahead of its year-ago benchmarks in Adults 18-49. The ABC sophomore comedy boosted its half-hour year to year by 21% (1.7/5 vs. 1.4/4 for "Back in the Game" on 12/4/13) and also topped its own year-ago Tuesday 9:00 p.m. telecast by 21% (1.4/4 on 12/3/13).

"Modern Family" (9:00-9:30 p.m. - 9.0 million and 2.8/8 in AD18-49):

At 9:00 p.m., "Modern Family" spiked over its Adult 18-49 lead-in (+65%) to win its half-hour by 33% over its nearest competition (2.8/8 vs. 2.1/6 - NBC's "SNL Christmas").

"black-ish" (9:30-10:00 p.m. - 6.9 million and 2.1/6 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "black-ish" was the No. 1 series in its slot for its 7th straight broadcast in Adults 18-49 (2.1/6-tie). "black-ish" delivered strong year-to-year time-period improvement for ABC, topping the year-ago telecast of "Super Fun Night" (on 12/4/13) by 44% in Total Viewers (6.9 million vs. 4.8 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/4).

"Nashville" (10:00-11:00 p.m. - 5.3 million and 1.3/4 rating in AD18-49):

During the 10:00 p.m. hour against "SNL Christmas" on NBC, ABC's "Nashville" was competitive with CBS' Stalker in Adults 18-49 (1.3/4 vs. 1.5/5) and caught the CBS drama in key Women (W18-34/W18-49). A big gainer in TV playback, "Nashville" (+71%) could move up into a tie with "Stalker" (+63%) in the Live + 7 Day Adult 18-49 ratings.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/03/14.





  [december 2014]  
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· BACK IN THE GAME (ABC)
· BLACK-ISH (ABC)
· GOLDBERGS, THE (ABC)
· HELL'S KITCHEN (FOX)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (CMT)
· SATURDAY NIGHT LIVE (NBC)
· STALKER (CBS)
· SUPER FUN NIGHT (ABC)
· SURVIVOR (CBS)




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