or


[12/10/14 - 08:33 AM]
"S.H.I.E.L.D." Earns Its 2nd-Highest Numbers Since Its September Season Premiere
ABC spins the numbers for Tuesday, December 9.

[via press release from ABC]

SHIELD Posts 2nd-Best Numbers Since its Premiere - #1 in its Slot in AD18-49

Live + Same Day Fast Affiliate Results:

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 5.2 million and 1.7/5 in AD18-49): Spiking 55% over its holiday special lead-in at 9pm in Adults 18-49 (1.7/5 vs. 1.1/3 for Santa Clause is Comin' to Town), ABC's Marvel's Agents of S.H.I.E.L.D. ranked #1 in its hour (tie), beating original comedies on Fox by 31% (New Girl/The Mindy Project = 1.3/4) and NBC by 55% (Marry Me/About a Boy = 1.1/3).

· Trailing only the prior week's delivery, which had a much stronger lead-in from A Charlie Brown Christmas, S.H.I.E.L.D. drew its 2nd-largest audience and equaled its 2nd-highest Adult 18-49 rating since its season premiere 11 weeks ago - since 9/23/14. In fact, the show held steady week to week in viewers (5.2 million vs. 5.4 million) and young adults (1.7/5 vs. 1.8/5).

· The ABC drama improved its hour year to year by 27% in Total Viewers and by 21% in Adults 18-49 (4.1 million and 1.4/4 for original comedies on 12/10/13).

Forever (10-11pm - 5.1 million and 1.1/3 in AD18-49): Opposite increased competition at 10pm from CBS' Victoria's Secret Fashion Show, ABC's Forever took second in its hour and held steady week to week in Total Viewers (5.1 million vs. 5.2 million) and Adults 18-49 (1.1/3 vs. 1.2/4). Forever was up in the hour from original programing on the same night last year by 2.0 million viewers and by 22% and Adults 18-49.

· In each of the last two weeks of L+7 ratings, (weeks of 11/10/14 and 11/17/14), Forever doubled its L+SD Adult 18-49 rating (+100%) for its biggest-ever playback lifts.

Quick Take for Tuesday, December 9, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." Earns its 2nd-Highest Numbers Since its September Season Premiere

"Forever" Grows its Slot Year to Year by 2.0 Million Viewers and 22% in Adults 18-49

Tuesday Night (12/09/14) -- ABC Total Viewer and Adult 18-49 Projections

"S.H.I.E.L.D.:" Live + 3 = 7.9 million/2.6 rating and Live + 7 = 8.8 million/2.9 rating

"Forever:" Live + 3 = 8.1 million/1.7 rating and Live + 7 = 9.0 million/1.9 rating

Live + Same Day Fast Affiliate Results:

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 5.2 million and 1.7/5 in AD18-49):

Spiking 55% over its holiday special lead-in at 9:00 p.m. in Adults 18-49 (1.7/5 vs. 1.1/3 for "Santa Claus is Comin' to Town"), ABC's "Marvel's Agents of S.H.I.E.L.D." ranked No. 1 in its hour (tie), beating original comedies on Fox by 31% ("New Girl"/"The Mindy Project" = 1.3/4) and NBC by 55% ("Marry Me"/"About a Boy" = 1.1/3).

· Trailing only the prior week's delivery, which had a much stronger lead-in from "A Charlie Brown Christmas," "S.H.I.E.L.D." drew its 2nd-largest audience and equaled its 2nd-highest Adult 18-49 rating since its season premiere 11 weeks ago - since 9/23/14. In fact, the show held steady week to week in viewers (5.2 million vs. 5.4 million) and young adults (1.7/5 vs. 1.8/5).

· The ABC drama improved its hour year to year by 27% in Total Viewers and by 21% in Adults 18-49 (4.1 million and 1.4/4 for original comedies on 12/10/13).

"Forever" (10:00-11:00 p.m. - 5.1 million and 1.1/3 in AD18-49):

Opposite increased competition at 10:00 p.m. from CBS' "Victoria's Secret Fashion Show," ABC's "Forever" took second in its hour and held steady week to week in Total Viewers (5.1 million vs. 5.2 million) and Adults 18-49 (1.1/3 vs. 1.2/4).

· "Forever" was up in the hour from original programing on the same night last year (3.1 million and 0.9/3 on 12/10/13) by 2.0 million viewers and by 22% and Adults 18-49.

· In each of the last two weeks of L+7 ratings, (weeks of 11/10/14 and 11/17/14), "Forever" doubled its L+SD Adult 18-49 rating (+100%) for its biggest-ever playback lifts.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/09/14.





  [december 2014]  
S
M
T
W
T
F
S
 


· ABOUT A BOY (NBC)
· FOREVER (ABC)
· MARRY ME (NBC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (HULU)
· NEW GIRL (FOX)





most recent ratings | view all posts
[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.