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ABC Wins Wednesday - All 5 Shows Grow - Nashville is #1 at 10p and Ties a 1-Year High
ABC Wednesday Prime (8-11pm - 7.3 million and 2.1/7 in AD18-49): With all 5 of its shows up on the night, ABC won Wednesday in Adults 18-49 (2.1/7). The #1 TV show of the night with young adults (3.1/10), Modern Family stood as Wednesday's highest-rated TV series for its 10th time in as many original telecasts this season. The Net was up week to week in Total Viewers (+9%) and Adults 18-49 (+17%).
· The Net built over the year-ago Wednesday's all-original lineup by 11% in Adults 18-49 (2.1/7 vs. 1.9/6 on 12/11/13). And season to date (11 complete weeks Most Current), ABC is the #1 network on Wednesday night in Adults 18-49 and is up year to year (+3% - 3.2/10 vs. 3.1/9).
The Middle (8-8:30pm - 8.1 million and 2.2/7 in AD18-49): At 8pm, The Middle spiked in viewers (+16%) and young adults (+38%) to match a season high and its top Adult 18-49 rating in nearly 1 year - since 1/22/14. In addition, the show was up 10% over its year-ago telecast in Adults 18-49 (2.0/6 on 12/11/13).
The Goldbergs (8:30-9pm - 7.4 million and 2.2/7 in AD18-49): At 8:30pm, The Goldbergs jumped over the prior week by 12% in viewers and 29% in young adults. The sophomore comedy continued to pace way ahead of its year-ago benchmarks in Adults 18-49, improving its half-hour year to year for ABC by 47% (2.2/7 vs. 1.5/4 for Back in the Game on 12/11/13) and outdelivering its own year-ago Tuesday 9pm telecast by 38% (1.6/5 on 12/10/13).
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Modern Family (9-9:30pm - 9.7 million and 3.1/10 in AD18-49): At 9pm, Modern Family grew week to week in Total Viewers (+8%) and Adults 18-49 (+11%). Season to date, Modern Family is up in both Total Viewers (+7%) and Adults 18-49 (+4%).
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black-ish (9:30-10pm - 7.4 million and 2.3/7 in AD18-49): In the 9:30pm half-hour, black-ish was the #1 series in its slot for its 9th straight original in Adults 18-49 (2.3/7). The freshman comedy built week to week in viewers (+9%) and young adults (+10%). black-ish greatly improved its half-hour year to year for ABC, surpassing the year-ago telecast of Super Fun Night (on 12/10/13) by 37% in Total Viewers (7.4 million vs. 5.4 million) and by 28% in Adults 18-49 (2.3/7 vs. 1.8/5).
Nashville (10-11pm - 5.6 million and 1.5/5 in AD18-49): During the 10pm hour, ABC's Nashville ranked #1 in Adults 18-49 (1.5/5), beating for the first time both CBS' Stalker (1.4/5) and NBC's Chicago P.D. (1.4/5). Gaining week to week in viewers (+6%) and young adults (+15%), Nashville delivered its 2nd-largest audience this season and equaled a season high in Adults 18-49 to tie its best number in over 1 year - since 12/4/13. The ABC drama topped its year-ago telecast (5.2 million and 1.4/4 on 12/11/13) by 8% in Total Viewers and by 7% in Adults 18-49.
Quick Take for Wednesday, December 10, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC Wins Wednesday in Adults 18-49 with All 5 of its Shows Up on the Night
"The Middle" Surges 38% in Adults 18-49 to Tie its Top Rating Since January
"The Goldbergs" Greatly Improves its Slot and Spikes Over its Year-Ago Telecast
Wednesday's No. 1 Show in Adults 18-49, "Modern Family" is Up Season to Date
"black-ish" Improves its Slot by 37% in Viewers and by 28% in Adults 18-49
Up Year to Year, "Nashville" is No. 1 at 10pm in Adults 18-49 with a 1-Year High
Wednesday (12/10/14) - ABC Total Viewer and Adult 18-49 Projections
"The Middle": Live + 3 = 9.7 million/2.6 rating and Live + 7 = 10.3 million/2.8 rating
"The Goldbergs": Live + 3 = 10.5 million/3.0 rating and Live + 7 = 11.3 million/3.2 rating
"Modern Family": Live + 3 = 14.0 million/4.4 rating and Live + 7 = 15.5 million/4.8 rating
"black-ish": Live + 3 = 9.9 million/3.0 rating and Live + 7 = 10.5 million/3.2 rating
"Nashville": Live + 3 = 9.0 million/2.3 rating and Live + 7 = 10.0 million/2.5 rating
Live + Same Day Fast Affiliate Results:
ABC Wednesday Prime (8:00-11:00 p.m. - 7.3 million and 2.1/7 in AD18-49):
With all 5 of its shows up on the night, ABC won Wednesday in Adults 18-49 (2.1/7). The No. 1 TV show of the night with young adults (3.1/10), "Modern Family" stood as Wednesday's highest-rated TV series for its 10th time in as many original telecasts this season. ABC was up week to week in Total Viewers (+9%) and Adults 18-49 (+17%).
· The Net built over the year-ago Wednesday's all-original lineup by 11% in Adults 18-49 (2.1/7 vs. 1.9/6 on 12/11/13). And season to date (11 complete weeks Most Current), ABC is the No. 1 network on Wednesday night in Adults 18-49 and is up year to year (+3% - 3.2/10 vs. 3.1/9).
"The Middle" (8:00-8:30 p.m. - 8.1 million and 2.2/7 in AD18-49):
At 8:00 p.m., "The Middle" spiked in viewers (+16%) and young adults (+38%) to match a season high and its top Adult 18-49 rating in nearly 1 year - since 1/22/14. In addition, the show was up 10% over its year-ago telecast in Adults 18-49 (2.0/6 on 12/11/13).
"The Goldbergs" (8:30-9:00 p.m. - 7.4 million and 2.2/7 in AD18-49):
At 8:30 p.m., "The Goldbergs" jumped over the prior week by 12% in viewers and 29% in young adults. The sophomore comedy continued to pace way ahead of its year-ago benchmarks in Adults 18-49, improving its half-hour year to year for ABC by 47% (2.2/7 vs. 1.5/4 for "Back in the Game" on 12/11/13) and outdelivering its own year-ago Tuesday 9:00 p.m. telecast by 38% (1.6/5 on 12/10/13).
"Modern Family" (9:00-9:30 p.m. - 9.7 million and 3.1/10 in AD18-49):
At 9:00 p.m., "Modern Family" grew week to week in Total Viewers (+8%) and Adults 18-49 (+11%). Season to date, "Modern Family" is up in both Total Viewers (+7%) and Adults 18-49 (+4%).
"black-ish" (9:30-10:00 p.m. - 7.4 million and 2.3/7 in AD18-49):
Winning the 9:30 p.m. half-hour, ABC's "black-ish" was the No. 1 series in its slot for its 9th straight original in Adults 18-49 (2.3/7). The freshman comedy built week to week in viewers (+9%) and young adults (+10%).
· "black-ish" greatly improved its half-hour year to year for ABC, surpassing the year-ago telecast of "Super Fun Night" (on 12/10/13) by 37% in Total Viewers (7.4 million vs. 5.4 million) and by 28% in Adults 18-49 (2.3/7 vs. 1.8/5).
"Nashville" (10:00-11:00 p.m. - 5.6 million and 1.5/5 rating in AD18-49):
During the 10 o'clock hour, ABC's "Nashville" ranked No. 1 in Adults 18-49 (1.5/5), beating for the first time both CBS' "Stalker" (1.4/5) and NBC's "Chicago P.D." (1.4/5). Gaining week to week in viewers (+6%) and young adults (+15%), "Nashville" delivered its 2nd-largest audience this season and equaled a season high in Adults 18-49 to tie its best number in over 1 year - since 12/4/13.
· The ABC drama topped its year-ago telecast (5.2 million and 1.4/4 on 12/11/13) by 8% in Total Viewers and by 7% in Adults 18-49.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/10/14.
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