or


[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.
[via press release from The Hallmark Channel]

HALLMARK CHANNEL WRAPS UP COUNTDOWN TO CHRISTMAS' 12 ORIGINAL HOLIDAY PREMIERES WITH THE TWO FINAL DEBUTS PROPELLING THE NETWORK TO RANK #1 AMONG W25-54 RATING FOR THE 6th STRAIGHT WEEK

The "12 New Movies of Christmas" Catapulted Hallmark Channel to Become the Most-Watched Cable Network Among Households and Women 25-54 over 7 Weekends

Programming Extravaganza Has Reached 56 Million Unduplicated Viewers To-Date

Rounding out this year's new Countdown to Christmas original holiday premieres, Best Christmas Party Ever and The Christmas Parade boosted Hallmark Channel to become the highest rated network on cable among W25-54 for the 6th consecutive week. Reaching 56 million unduplicated viewers, "The 12 New Movies of Christmas" made the network the most watched on cable among households and women 25-54 for 7 weekends. The films capped off this year's original premieres as the highest-rated cable movies of the week, a distinction the network has claimed for 7 consecutive weeks, since Countdown to Christmas kicked off on October 31st.

The December 13th premiere of Best Christmas Party Ever earned a 3.1 HH rating and averaged 3.4 million total viewers and reached 5.4 million unduplicated viewers. In its 8-10pm time period, the program scored the #1 spot among HH (3.1) and total viewer (1.6) rating, as well as HH (2,651,000) and total viewer (3,420,000) delivery. The premiere helped boost the network to be the #1 rated cable network in prime time and total day among HH rating, as well as the #1 rated cable network for total day among W25-54. Among HH ratings, the film was also the top program on cable for the day.

Drawing over 3.5 million total viewers and reaching 5.2 million unduplicated viewers, the Sunday, December 14th premiere of The Christmas Parade earned a 3.1 HH rating and was the #1 program of the day among HH rating. The film placed #1 among HH (3.1), W25-54 (1.5), and total viewers (1.6) rating in its 8-10pm time period. The film premiere delivered #1 among HHs (2,664,000) and total viewers (3,502,000). Among HH ratings, the premiere catapulted the network to be the #1 rated cable network in both primetime and total day.

The "12 New Movies of Christmas" premieres averaged a 3.4 HH rating and reached 24 million unduplicated viewers. Of this season's original debuts, 7 ranked as the #1 program of the day:

· One Starry Christmas on November 1st

· The Nine Lives of Christmas on November 8th

· Northpole on November 15th

· A Royal Christmas on November 22nd

· Debbie Macomber's Mr. Miracle on December 6th

· Best Christmas Party Ever on December 13th

· The Christmas Parade on December 14th

In addition, the premiere of Christmas Under Wraps, marked the network's highest-rated and most-watched telecast in history, scoring a 5.0 HH rating, averaging 5.7 million total viewers, and reaching 7.2 million unduplicated viewers - Hallmark Channel's largest unduplicated audience in network history.

In Best Christmas Party Ever, young party planner Jennie Stanton (Torrey DeVitto) learns that her boss, Petra (Linda Thorson), will be retiring after Christmas and hopes she will be left in charge of Petra's Parties, New York's premiere event planning service. Jennie's hopes fade when Petra's charming and handsome nephew, Nick (Steve Lund), arrives on the scene and Petra announces that he will take over the business. When an opportunity to plan a toy store's Christmas Eve party arises, Jennie runs with it, arranging a warm and traditional affair in the same vein as the Christmas parties that inspired her as a child. As Christmas Eve approaches, will Jennie open her heart to find love for the holiday?

In The Christmas Parade, Hailee Anderson (AnnaLynne McCord), a well-known entertainment reporter for a network morning show, is humiliated when her oft-absent investment banker fiancé, Jason (Drew Scott) is revealed to be linked to a Beverly Hills socialite coming her way to the Big Apple. Hailee takes off in her car to find peace, abandoning a Christmas special she is due to host for her producer. After running over a small town judge's Christmas display, she instead finds herself stuck in the town of Carver Bend with a $100 fine and sentenced to 25 hours of community service. While there, she's befriended by Beck Thomas (Jefferson Brown), a budding artist. He asks for her help to save the local community art center he runs for the town's kids, by helping them build their float for the annual Christmas Parade - the winner will receive enough money to save the center from a pending sale. Short on Christmas spirit, due to an experience in her past, Hailee has to find a way to inspire both the kids and Beck - as well as herself - to bring back the spirit of what Christmas is all about, love.

Source: The Nielsen Company, October 31st - December 14, 2014

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, tvtag, YouTube





  [december 2014]  
S
M
T
W
T
F
S
 


· BEST CHRISTMAS PARTY EVER (HALLMARK)
· CHRISTMAS PARADE, THE (HALLMARK)




most recent ratings | view all posts
[03/05/25 - 02:53 PM]
ABC News Is the Most-Watched Broadcast Network Across the Board for Second Straight Presidential Address to Congress with 6.3 Million Viewers
The network posted double-digit increases across the board compared to the previous presidential address to the joint session of Congress in 2021.
[03/05/25 - 08:04 AM]
ESPN's Excellent 2025 Continues: Company's February Viewership was Highest in Seven Years
ESPN's multi-year audience high was boosted by the 4 Nations Face-Off Championship Game, which scored ESPN's highest hockey audience ever, and further amplifies the company's industry-leading sports portfolio.

[03/04/25 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49, posting its strongest numbers across the board in 4 weeks.
[03/04/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 24: "Zero Day" Climbs to No. 1 in This Week's Top 10
The true-crime documentary series "American Murder: Gabby Petito" continued to thrill audiences (11.3 million views) while "Running Point," the Kate Hudson-starring comedy series from executive producer Mindy Kaling, debuted at No. 3, with 9.3 million views.
[03/04/25 - 10:54 AM]
97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49
The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating).
[03/03/25 - 05:49 PM]
"The Oscars" Tops Last Year in Key Adult Demographic, Ranking as No. 1 Primetime Telecast of the Season
"The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (18.07 million) and Adults 18-49 (3.92 rating) for the 2024-2025 season.

[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.
[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.
[02/25/25 - 12:01 PM]
Top 10 Week of Feb. 17: "American Murder: Gabby Petito" Hits No. 1 in This Week's Top 10
Audiences also tuned in for the new drama-thriller series "Zero Day" - starring Robert De Niro, about a deadly cyberattack - which debuted at No. 2 in English TV (19.1 million views).
[02/25/25 - 09:11 AM]
Los Angeles Lakers vs. Denver Nuggets on "NBA Saturday Primetime on ABC" Viewership Up 29 Percent and Most-Watched Program of the Night Across All of Television
The game broadcast averaged 2,870,000 viewers and was the most-watched program of the night across all of television, according to Nielsen.
[02/21/25 - 02:45 PM]
4 Nations Face-Off: Canada-USA Championship Game Delivers 9.3 Million Viewers; ESPN's Largest Hockey Audience Ever
The telecast peaked with 10.4 million viewers and was the most-viewed non-NFL event ever on ESPN+.
[02/21/25 - 10:15 AM]
"High Potential" Finishes Spectacular First Season Hitting Series Highs
In addition, "High Potential" achieved a remarkable benchmark for the finale episode, earning a series high on streaming and becoming ABC's best drama episode ever, based on seven-day views on Hulu and Hulu on Disney+.
[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).
[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).