| NBC'S "SUNDAY NIGHT FOOTBALL" CONCLUDES REGULAR SEASON AS PRIMETIME TELEVISION'S NO. 1 SHOW
 SNF Finishes No. 1 for Fifth Consecutive Fall TV Season & On Pace to Finish No. 1 for Fourth Straight Full TV Season
 SNF Only Primetime Sports Show to Finish No. 1 for Five Consecutive Years
 SNF Wins Adult 18-49 Demo for 7th Consecutive Fall Season
 Football Night in America, Most-Watched Studio Show in Sports, Averaging 8.2 Million Viewers
 Record 3.3 Million Unique Users Live Streamed SNF Via NBC Sports Live Extra - Up 9% from '13
 STAMFORD, Conn. - Dec. 30, 2014 - For the fifth consecutive fall TV season, NBC's Sunday Night Football finished its regular season as the No. 1 show in primetime, based on Nielsen live plus same day data. This also marks the seventh consecutive fall TV season that SNF ranks No. 1 among Adults 18-49. NBC Sports concludes its coverage of the 2014 NFL season televising Super Bowl XLIX on Sunday, Feb. 1, 2015.
 For the past three years, Sunday Night Football ranked as the No. 1 show for the entire primetime television season (September-May, based on Nielsen live plus same day data), and it is on pace to achieve that milestone for a fourth year in a row.
 SNF was primetime's No. 1 show this fall averaging 21.3 million viewers and a 12.5 household rating, despite the most-lopsided games in the history of the NBC primetime package (since 2006) with an average margin of victory of 18.3 points. 
 Highlights from the 2014 Sunday Night Football season:
 ·	NBC averaged 21.3 million viewers for its 19 NFL telecasts, marking the fifth consecutive season with an average of 21+ million viewers - the first such five-year stretch for the NFL primetime package since 1992-96 (ABC's Monday Night Football). 
 ·	Since the beginning of the 2011-12 TV season, only six primetime shows have averaged 21+ million viewers, all on NBC - Sunday Night Football four times, the 2012 London Summer Games and the 2014 Sochi Winter Games.
 ·	This year's top-ranked primetime viewership, household ratings and Adults 18-49 averages come in a season in which 12 NBC games were decided by 15-or-more points - up from the prior high of eight such contests (last year and in 2006) in the nine years of SNF on NBC.
 ·	Football Night in America (7:30-8:22 p.m. ET) continues to rank as the most-watched studio show in sports averaging 8.2 million viewers (through Week 16).
 WEEK 17 "AFC NORTH CHAMPIONSHIP GAME" BESTS NON-ELIMINATION 2009 SNF FINALE BY 27%: Last week's NBC Sunday Night Football game for the AFC North title, featuring the Pittsburgh Steelers' 27-17 victory over the Cincinnati Bengals (8:31-11:24 p.m. ET) averaged 20.7 million viewers - topping by 4.4 million viewers (or 27%) the last time a Week 17 SNF game was not an elimination game for both teams (16.3 million viewers for the Jets' playoff-berth clinching victory over a Bengals team which had already won its division). 
 SNF: NO. 1 PRIMETIME PROGRAM FOR SEASON: For the primetime television season, Sunday Night Football ranks as the most-watched show (persons 2+), the highest-rated show, and the No. 1 program among Adults 18-49 and across all key male demos.
 SNF AVERAGE (P2+) VIEWERSHIP RANK AMONG PRIMETIME SHOWS:Fall TV Season              Full TV Season
 2014	No. 1 Show         	1st (through 12/28/14)
 2013 	No. 1 Show	1st
 2012	No. 1 Show	1st
 2011	No. 1 Show	1st
 2010	No. 1 Show	3rd
 2009	No. 2 Show	4th
 2008	No. 5 Show	8th
 2007	No. 7 Show	8th
 2006	No. 7 Show	9th
 (Based on Live Plus Same Day data from The Nielsen Company)
 SUNDAY NIGHT FOOTBALL ON NBC -- FULL SEASON:YEAR	VIEWERS 2+       	HH RATING/SHARE
 2014*	21.3 million 	12.5/21
 2013	21.7 million	12.8/21
 2012 	21.4 million	12.8/20
 2011 	21.5 million	12.9/20
 2010 	21.8 million	13.0/21
 2009 	19.4 million	11.7/19
 2008 	16.6 million	10.2/16
 2007 	16.0 million	10.0/16
 2006 	17.5 million	11.0/18
 *Average victory margin: 18.3 points
 NBC NFL GAMES PRODUCE 11 OF 12 MOST-WATCHED PRIMETIME SHOWS THIS FALL: NBC NFL telecasts rank as 11 of the 12 most-watched primetime shows since Sept. 4. Among the 2014 highlights:
 ·	The Dallas Cowboys' 38-27 victory over the Philadelphia Eagles in a battle for first place in the NFC East on Dec. 14 averaged 24.3 million viewers, ranking as NBC's most-watched Sunday Night Football game of the season (excluding NBC's Thursday night "NFL Kickoff" game) and television's most-watched Sunday primetime program since the Academy Awards on March 2, 2014 (38.3 million on ABC).
 ·	NBC averaged 25.5 million viewers for two NFL Kickoff Weekend games - Seattle's 36-16 win over Green Bay in the Thursday "NFL Kickoff" game, and Denver's 31-24 victory over Indianapolis on the debut of Sunday Night Football.
 ·	Denver QB Peyton Manning broke Brett Favre's record for career touchdown passes on Oct. 19 in the Broncos' one-sided 42-17 victory over the San Francisco 49ers, which was watched by an average of 23.8 million viewers.
 ·	The Seattle Seahawks' 19-3 victory over the San Francisco 49ers on Thanksgiving Night averaged 22.9 million viewers, ranking as the NFL's most-watched Thanksgiving primetime game ever.
 Most-Watched Primetime Shows (Sept. 4-Dec. 28, 2014)
 Show, Date	Avg. ViewersNBC Sunday Night Football (Packers-Seahawks), 9/4             	27.1 million
 NBC Sunday Night Football (Cowboys-Eagles), 12/14	24.3 million
 NBC Sunday Night Football (Colts-Broncos), 9/7	23.8 million
 NBC Sunday Night Football (49ers-Broncos), 10/19	23.8 million
 World Series Game 7 (Giants-Royals on FOX), 10/29	23.5 million
 NBC Sunday Night Football (Saints-Cowboys), 9/28	23.1 million
 NBC Sunday Night Football (Seahawks-49ers), 11/27	22.9 million
 NBC Sunday Night Football (Cowboys-Giants), 11/23	22.4 million
 NBC Sunday Night Football (Bears-49ers), 9/14	22.3 million
 NBC Sunday Night Football (Patriots-Chargers), 12/7	21.2 million
 NBC Sunday Night Football (Broncos-Chiefs), 11/30	21.1 million
 NBC Sunday Night Football (Patriots-Colts), 11/16	20.8 million
 
 Source: The Nielsen Company (live plus same day data) 
 SNF SETS STREAMING RECORD: The 2014 Sunday Night Football slate delivered a record 3.3 million unique users - a 9% increase from last season - watching the SNF live stream to desktops and tablets through NBC Sports Live Extra, NBC Sports Group's live streaming product. 
 SUNDAY NIGHT FOOTBALL TOP 30 METERED MARKETS - FULL 2014 SEASON:
 Denver was the top-rated SNF market, edging last year's highest-rated market New Orleans, which was also No. 1 in 2010-11.  Milwaukee was the highest-rated SNF market in 2012. Denver previously ranked No. 1 in 2006, the first year of SNF on NBC.
 1. Denver	19.8/312. New Orleans	19.4/28
 3. Las Vegas	19.2/30
 4. Seattle	18.4/32
 5. Milwaukee	18.2/29
 T6. Indianapolis	17.0/28
 T6. San Diego	17.0/30
 8. Sacramento	16.8/27
 9. Dallas	16.4/26
 10. Baltimore	16.2/25
 11. Pittsburgh	16.0/25
 12. Phoenix	15.9/25
 13. Richmond	15.8/25
 T14. Norfolk	15.3/24
 T14. Albuquerque	15.3/23
 16. Boston	15.2/26
 17. Cincinnati	14.9/24
 18. Memphis	14.8/21
 19. Dayton	14.4/23
 20. Philadelphia	14.2/23
 T21. Greensboro	14.0/21
 T21. Providence	14.0/23
 23. Charlotte	13.8/23
 T24. Chicago	13.4/21
 T24. Minneapolis	13.4/22
 T24. San Antonio	13.4/22
 27. Portland	13.3/23
 28. Greenville	13.2/21
 29. Austin	13.1/24
 30. Jacksonville	13.0/21
 NBC televises this Saturday's AFC Wild Card Playoff in primetime as the AFC North champion Pittsburgh Steelers (11-5) host their division rival Baltimore Ravens (10-6). Coverage begins with Football Night in America at 7:30 p.m. ET. 
 Next Saturday, January 10, NBC presents the AFC Divisional Playoff featuring the top-seeded New England Patriots (12-4) at Gillette Stadium in Foxboro, Mass.  NBC's Divisional Playoff coverage begins at 3:30 p.m. ET.
 Follow "Sunday Night Football" on Twitter @SNFonNBC 
 Follow NBC SportsTalk on Twitter @NBCSports
 Become a fan of "Sunday Night Football" on Facebook at: facebook.com/snfonnbc
		 
 |