One of Snapchat's Fastest-Growing TV Brands, Amassing
Over 400,000 Followers in Its First Few Days
Instagram's #1 Most Followed Scripted Series and Pinterest's #1 Series Overall
Accounts for Twitter's Top 5 Most Tweeted Scripted TV Telecasts of All Time
"Pretty Little Liars" Social Media Highlights:
Social media juggernaut "Pretty Little Liars" continues to dominate outlets around the world including Snapchat, Instagram, Pinterest and of course Twitter:
· Launching the day ahead of its winter season premiere on Snapchat - the photo messaging app that allows users to take photos, record videos, add text and drawings - in a mere 36 hours, "Pretty Little Liars" accumulated over 415,000 followers, easily becoming one of the fastest-growing TV brands. Comparatively, MTV joined the service in December 2013 and by August 2014 had only 225,000 followers, according to a company press release.
· "Pretty Little Liars" remains the #1 scripted TV series on Twitter, accounting for the Top 5 most tweeted scripted TV series telecasts of all time - including the Top 2 of 2015 - and 6 of the Top 7 overall.
· On Instagram, "Pretty Little Liars," which launched at the top of May 2014, is the #1 most followed scripted series, with over 1.5 million followers, easily topping #2 Netflix's "Orange Is the New Black" (1.0 million) and AMC's "The Walking Dead" (1.0 million). "Pretty Little Liars" is also the #1 show on Pinterest.
Source: SocialGuide: 1/14/14 and week of 1/6/14-1/12/14.