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[01/19/15 - 09:07 AM]
"Bridesmaids" Ranks #1 Among Non-Sports Programs on the Big 4 Networks in Its Time Period in Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, January 18.

[via press release from NBC]

Sunday Results:

· The 2011 film "Bridesmaids" (1.0/3 in 18-49, 3.3 million viewers overall from 8-11 p.m. ET) ranked #1 among non-sports programs on the Big 4 networks in the time period in women 18-34, 18-49 and 25-54.

· From its first half-hour to its sixth, "Bridesmaids" grew by +117% in adults 18-49 (0.6 to 1.3), +88% in adults 25-54 (0.8 to 1.5) and +35% in total viewers (3.0 million to 4.0 million). For its final hour from 10-11 p.m. ET, "Bridesmaids" ranked #2 among ABC, CBS and NBC in all key demos behind only CBS's AFC Championship Game.

· "Dateline NBC" (0.7/2 in 18-49, 4.2 million viewers overall from 7-8 p.m. ET) grew from its first half-hour to its second by +33% in adults 18-49 (0.6 to 0.8), +25% in adults 25-54 (0.8 to 1.0) and +30% in women 25-54 (1.0 to 1.3).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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