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[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (1/24/15):

FOX (2.819 million viewers, #4; adults 18-49: 1.1, #1) claimed the demo crown on Saturday with its presentation of "UFC on FOX" (2.819 million viewers, #6; adults 18-49: 1.1, #1).

CBS (4.569 million viewers, #1; adults 18-49: 0.6, #T2) was the most-watched network with repeats of "CSI: Crime Scene Investigation" (4.404 million viewers, #2; adults 18-49: 0.5, #T5) and "Stalker" (4.140 million viewers, #3; adults 18-49: 0.5, #T5) plus a new "48 Hours" (5.162 million viewers, #1; adults 18-49: 0.7, #2).

Next up was ABC (2.879 million viewers, #3; adults 18-49: 0.6, #T2) and the feature "Mirror, Mirror" (2.918 million viewers, #5; adults 18-49: 0.6, #T3) alongside "20/20" (2.800 million viewers, #7; adults 18-49: 0.6, #T3).

And finally, NBC (3.325 million viewers, #2; adults 18-49: 0.5, #4) closed out the evening with its coverage of "U.S. Figure Skating Championships: Women's Free Dance" (3.325 million viewers, #4; adults 18-49: 0.5, #T5).

In late-night metered market ratings (via NBC's press release):

· NBC Sports coverage of the "U.S. Figure Skating Championships: Women's Free Dance" (0.5/2 in 18-49, 3.325 million viewers overall from 8-11 p.m. ET) ranked #2 for the night among the Big 4 networks in total viewers.

· The "U.S. Figure Skating Championships" virtually equaled its results for the last comparable telecast in a non-Olympic year (0.5/2 in 18-49, 3.321 million viewers overall from 8-11 p.m. on Saturday, Jan. 26, 2013).

· From its first hour to its third, the "U.S. Figure Skating Championships" grew by 0.2 of a point or +50% in 18-49 rating (0.4 to 0.6) and by +32% or nearly 1 million persons in total viewers (2.9 million to 3.9 million).

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/25/14):

FOX (2.546 million viewers, #3; adults 18-49: 1.1, #1) was the demo champ on Saturday with its presentation of "UFC on FOX 10" (2.546 million viewers, #7; adults 18-49: 1.1, #1).

CBS (4.629 million viewers, #1; adults 18-49: 0.8, #2) then was the most-watched network with repeats of "Mike & Molly" (3.358 million viewers, #5; adults 18-49: 0.6, #T6), "Two and a Half Men" (3.600 million viewers, #3; adults 18-49: 0.7, #5) and "NCIS" (5.164 million viewers, #2; adults 18-49: 0.8, #T3) plus a new "48 Hours" (5.244 million viewers, #1; adults 18-49: 0.8, #T3).

Next up was NBC (2.222 million viewers, #4; adults 18-49: 0.6, #3) and its "Shaun White: Russia Calling" (2.146 million viewers, #9; adults 18-49: 0.4, #T9) special followed by repeats of "The Blacklist" (1.850 million viewers, #10; adults 18-49: 0.4, #T9) and "Saturday Night Live" (2.670 million viewers, #6; adults 18-49: 0.9, #2).

And finally, ABC (2.651 million viewers, #2; adults 18-49: 0.5, #4) closed out the night with the feature "Flushed Away" (2.210 million viewers, #8; adults 18-49: 0.5, #8) and "20/20" (3.532 million viewers, #4; adults 18-49: 0.6, #T6).

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live," with host Jonah Hill and musical guest Bastille, averaged a 4.8/12 in household results in Nielsen's 56 metered markets and a 2.6/11 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in both metered-market households and 18-49 rating in the Local People Meters.

· Versus the top primetime program on the Big 4 networks last night, "SNL" was rated 37% higher in metered-market households (4.8 vs. 3.5 for CBS's "48 Hours"). In adults 18-49 in the Local People Meters, "SNL" doubled the night's #2 telecast on ABC, CBS, NBC or Fox (2.6 vs. 1.3 for "UFC on Fox").

Source: Nielsen Media Research





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