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[02/01/15 - 08:30 AM]
Saturday's Broadcast Ratings: "NFL Honors" Powers Demo Victory for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (1/31/15):

NBC (4.388 million viewers, #2; adults 18-49: 1.1, #1) claimed the demo crown on Saturday with its telecasts of "SNL's NFL Saturday" (3.824 million viewers, #4; adults 18-49: 0.9, #T2) and the "NFL Honors" (4.670 million viewers, #2; adults 18-49: 1.2, #1).

ABC (3.184 million viewers, #3; adults 18-49: 0.8, #2) then took home the silver with thanks to the feature "Despicable Me" (3.240 million viewers, #6; adults 18-49: 0.9, #T2) and a special "20/20" (3.071 million viewers, #7; adults 18-49: 0.7, #T5).

Next up was CBS (4.572 million viewers, #1; adults 18-49: 0.6, #3) with its lineup of "Hawaii Five-0" (3.725 million viewers, #5; adults 18-49: 0.5, #T7) and "Criminal Minds" (4.379 million viewers, #3; adults 18-49: 0.7, #T5) repeats followed by "48 Hours" (5.614 million viewers, #1; adults 18-49: 0.8, #4).

And finally, a repeat "Backstrom" (1.737 million viewers, #9; adults 18-49: 0.4, #9) and the return of "Red Band Society" (1.789 million viewers, #8; adults 18-49: 0.5, #T7) closed out the evening on FOX (1.763 million viewers, #4; adults 18-49: 0.4, #4).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host J.K. Simmons and musical guest D'Angelo and The Vanguard, averaged a 4.3 rating, 11 share in household results in Nielsen's 56 metered markets and a 2.1/10 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in metered market households and adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in both measures.

·It's the second-highest-rated "SNL" since Dec. 6 (with host James Franco and musical guest Nicki Minaj, 4.4/11 in metered-market households, 2.2/10 in 18-49) in both metered-market households and 18-49 in the LPMs, trailing over that span only last week's telecast with host and musical guest Blake Shelton (4.7/12 in metered-market households, 2.2/10 in 18-49).

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/1/14):

NBC (3.838 million viewers, #2; adults 18-49: 1.0, #1) was the top demo draw on Saturday with its rebroadcasts of the "Best of Late Night with Jimmy Fallon Primetime Special" (3.855 million viewers, #3; adults 18-49: 0.9, #T2) and "Saturday Night Live" (3.805 million viewers, #4; adults 18-49: 1.2, #1).

FOX (3.148 million viewers, #3; adults 18-49: 0.9, #2) then claimed the silver with its presentation of the "2014 NFL Honors" (3.148 million viewers, #5; adults 18-49: 0.9, #T2).

Next up was CBS (4.236 million viewers, #1; adults 18-49: 0.8, #3) with encores of "2 Broke Girls" (2.816 million viewers, #8; adults 18-49: 0.6, #T8), "Mom" (2.937 million viewers, #7; adults 18-49: 0.7, #7), "48 Hours" (4.540 million viewers, #2; adults 18-49: 0.8, #T4) and another "48 Hours" (5.292 million viewers, #1; adults 18-49: 0.8, #T4).

And finally, ABC (2.420 million viewers, #4; adults 18-49: 0.7, #4) closed out the night with the feature "Blades of Glory" (2.154 million viewers, #9; adults 18-49: 0.6, #T8) and "20/20" (2.954 million viewers, #6; adults 18-49: 0.8, #T4).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host with host Melissa McCarthy and musical guest Imagine Dragons, averaged a 5.4/13 in household results in Nielsen's 56 metered markets and a 2.9/12 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in both metered-market households and 18-49 rating in the Local People Meters.

·"Saturday Night Live" earned its third-best results of the season in both metered-market households and 18-49 rating in the Local People Meters, trailing only the Dec. 21 edition hosted by Jimmy Fallon with musical guest Justin Timberlake (6.4/16 in metered-market households, 3.9/18 in 18-49 in the LPMs) and the Jan. 4 "SNL Best of This Season" telecast (5.6/14 in metered-market households, 3.0/12 in 18-49 in the LPMs), which benefited from an NFL lead-in.

·Versus the top primetime programs on the Big 4 networks last night, "SNL" was rated 35% higher in metered-market households than the #2 telecast (5.4 vs. 4.0 for CBS's "48 Hours"). In adults 18-49 in the Local People Meters, "SNL" generated two-and-a-half times the night's #2 telecast on ABC, CBS, NBC or Fox (2.9 vs. 1.1 for the 10 p.m. "SNL" encore).

Source: Nielsen Media Research





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