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[02/08/15 - 09:20 AM]
Saturday's Broadcast Ratings: NBC Wins Demo Crown with "Dateline Saturday Night Mystery"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (2/7/15):

NBC (5.223 million viewers, #2; adults 18-49: 1.1, #1) was the demo champ on Saturday thanks to a two-hour "Dateline Saturday Night Mystery" (5.795 million viewers, #2; adults 18-49: 1.1, #T1) and a repeat of "Saturday Night Live" (4.081 million viewers, #5; adults 18-49: 1.0, #3).

ABC (2.688 million viewers, #3; adults 18-49: 0.8, #2) then claimed the silver with a rebroadcast of "Harry Potter and the Sorcerer's Stone" (2.688 million viewers, #6; adults 18-49: 0.8, #4).

Next up was CBS (5.503 million viewers, #1; adults 18-49: 0.7, #3) and repeats of "NCIS" (4.980 million viewers, #3; adults 18-49: 0.4, #8) and "NCIS: New Orleans" (4.911 million viewers, #4; adults 18-49: 0.5, #T5) followed by a new "48 Hours" (6.617 million viewers, #1; adults 18-49: 1.1, #T1).

And finally, FOX (1.825 million viewers, #4; adults 18-49: 0.5, #4) closed out the evening with a new "Red Band Society" (1.772 million viewers, #8; adults 18-49: 0.5, #T5) and the finale of "Red Band Society" (1.878 million viewers, #7; adults 18-49: 0.5, #T5).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Amy Adams and musical guest One Direction, averaged a 3.1 rating, 8 share in household results in Nielsen's 56 metered markets and a 1.3/6 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in that key measure.

· In metered-market households, it's the #3 "SNL" encore since last March, trailing over that span only the Jan. 3 post-NFL rebroadcast (3.6/10 with host Woody Harrelson and musical guest Kendrick Lamar) and the Jan. 10 encore (3.3/8 with host Jim Carrey and musical guest Iggy Azalea).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/8/14):

NBC (25.031 million viewers, #1; adults 18-49: 6.2, #1) towered over the competition with the first Saturday of competition at the "2014 Olympic Winter Games" (25.031 million viewers, #1; adults 18-49: 6.2, #1).

ABC (2.234 million viewers, #3; adults 18-49: 0.6, #2) then was a distant second place with the feature "The Pursuit of Nappyness" (2.364 million viewers, #5; adults 18-49: 0.6, #T3) and a repeat of "The Middle" (1.585 million viewers, #7; adults 18-49: 0.5, #T5).

Next up was CBS (2.912 million viewers, #2; adults 18-49: 0.5, #3) and its all-repeat lineup of "Two and a Half Men" (2.811 million viewers, #3; adults 18-49: 0.6, #T3), "The Millers" (2.170 million viewers, #6; adults 18-49: 0.5, #T5), "NCIS: Los Angeles" (2.400 million viewers, #4; adults 18-49: 0.4, #7) and "48 Hours" (3.847 million viewers, #2; adults 18-49: 0.7, #2).

And finally, encores of "Rake" (1.146 million viewers, #8; adults 18-49: 0.3, #8) and "The Following" (0.778 million viewers, #9; adults 18-49: 0.2, #9) on FOX (0.962 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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