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[02/15/15 - 09:17 AM]
Saturday's Broadcast Ratings: "SNL Valentine" Brings Victory for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (2/14/15):

NBC (5.413 million viewers, #1; adults 18-49: 1.0, #T1) was the top draw on Saturday with its pairing of "Dateline Saturday Night Mystery" (5.563 million viewers, #1; adults 18-49: 0.8, #3) and "An SNL Valentine" (5.115 million viewers, #3; adults 18-49: 1.3, #1).

FOX (4.664 million viewers, #2; adults 18-49: 1.0, #T1) then split the demo crown with its coverage of "NASCAR at Daytona Beach" (4.664 million viewers, #5; adults 18-49: 1.0, #2).

Next up was CBS (4.637 million viewers, #3; adults 18-49: 0.6, #T3) with repeats of "NCIS: Los Angeles" (4.739 million viewers, #4; adults 18-49: 0.5, #6), "Criminal Minds" (3.667 million viewers, #6; adults 18-49: 0.4, #7) and a new "48 Hours" (5.507 million viewers, #2; adults 18-49: 0.7, #4) .

And finally, the feature "Harry Potter and the Chamber of Secrets" (2.366 million viewers, #7; adults 18-49: 0.6, #5) on ABC (2.366 million viewers, #4; adults 18-49: 0.6, #T3) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of the Oct. 11, 1975 series premiere of "Saturday Night Live," with host George Carlin and musical guests Janis Ian and Billy Preston, averaged a 3.8 rating, 10 share in household results in Nielsen's 56 metered markets and a 1.6/7 in adults 18-49 in the 25 markets with Local People Meters,

· In metered-market households, it's the top-rated "SNL" encore since Jan. 11, 2014 (with host Jimmy Fallon and musical guest Justin Timberlake, 3.8/9) and equaled the top "SNL" rebroadcast since Jan. 5, 2013 (with host Louis C.K. and musical guest fun on the night of an NFL overrun, 4.6/12).

· "SNL" is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in that key measure. In metered-market households, "SNL" tied NBC's two primetime telecasts, "Dateline Saturday Night Mystery" and "An SNL Valentine" as the night's #1 Big 4 telecast (3.8 each).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/15/14):

NBC (16.952 million viewers, #1; adults 18-49: 4.3, #1) remained untouched on Saturday with its primetime coverage of the "2014 Olympic Winter Games" (16.952 million viewers, #1; adults 18-49: 4.3, #1).

ABC (2.271 million viewers, #2; adults 18-49: 0.5, #2) then took home the silver with a rebroadcast of "Dreamgirls" (2.271 million viewers, #3; adults 18-49: 0.5, #3).

Next up was CBS (1.974 million viewers, #3; adults 18-49: 0.4, #3) with a repeat of "Undercover Boss" (2.618 million viewers, #2; adults 18-49: 0.6, #2) followed by a special two-hour "48 Hours" (1.651 million viewers, #4; adults 18-49: 0.4, #4).

And finally, encores of "Rake" (1.011 million viewers, #6; adults 18-49: 0.3, #5) and "The Following" (1.018 million viewers, #5; adults 18-49: 0.2, #6) on FOX (1.014 million viewers, #4; adults 18-49: 0.2, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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