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[02/17/15 - 08:32 AM]
ABC Ranks No. 1 on Monday in Adults 18-49 for the 4th Straight Week Winning All 6 Half Hours
ABC spins the numbers for Monday, February 16.
[via press release from ABC]

ABC Wins 4th Consecutive Monday with The Bachelor Up Year to Year

ABC Monday Prime (8-11pm - 8.7 million and 2.2/6 in AD18-49): ABC won its 4th Monday in a row among Adults 18-49, ranking #1 in all 6 half-hours of prime and leading runner-up Fox by 22% (2.2/6 vs. 1.8/5). In addition, The Bachelor ranked as Monday's #1 TV show for the 4th straight week in Adults 18-49. ABC was also Monday's most-watched TV network overall (8.7 million).

The Bachelor (8-10pm - 8.9 million and 2.5/7 in AD18-49): Leading from 8-10pm, ABC's The Bachelor dominated the season finale of NBC's Celebrity Apprentice by season-best margins in the 2-hour time period with Total Viewers (+48% - 8.9 million vs. 6.0 million) and Adults 18-49 (+56% - 2.5/7 vs. 1.6/4).

· The Bachelor was up for the 5th straight week in Total Viewers (+2%) to post its most-watched telecast this season. In addition, coming off the prior week's season high in Adults 18-49, the show turned around to equal its 2nd-highest rating this season. The Bachelor was up from its year-ago telecast for the 2nd week running (7.7 million and 2.2/6 on 2/10/14) in both Total Viewers (+16%) and Adults 18-49 (+14%).

· In addition to taking first place during prime in Adults 18-49, The Bachelor ranked Monday's #1 TV series for the 7th time in as many weeks this season with Adults 18-34 and key Women (W18-34/W18-49).

Castle (10-11pm - 8.4 million and 1.6/5 in AD18-49): ABC's Castle won the 10 o'clock hour, beating NBC's season finale of State of Affairs by 87% in Total Viewers (8.4 million vs. 4.5 million) and 60% in Adults 18-49 (1.6/5 vs. 1.0/3).

· Surging 14% in Total Viewers and holding steady in Adults 18-49, Castle drew its biggest audience in 11 weeks and matched a 12-week high with young adults - since 12/1/14 and 11/24/14, respectively.

Quick Take for Monday, February 16, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Monday in Adults 18-49 for the 4th Straight Week Winning All 6 Half Hours

"The Bachelor" Stands as Monday's Top-Rated TV Show in Adults 18-49 For the 4th Week in a Row and Draws its Most-Watched Telecast of the Season

"The Bachelor" Dominates NBC's "Celebrity Apprentice" Season Finale By Season-Best Margins in Both Total Viewers and Adults 18-49

"Castle" Leads the 10pm Time Slot, Towering over NBC's "State of Affairs" Season Finale by 87% in Total Viewers and by 60% in Adults 18-49

Monday Night (2/16/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelor": Live + 3 = 10.8 million/3.1 rating and Live + 7 = 11.2 million/3.2 rating

"Castle": Live + 3 = 12.5 million/2.4 rating and Live + 7 = 13.7 million/2.6 rating

ABC Monday Prime (8:00-11:00 p.m. - 8.7 million and 2.2/6 in AD18-49):

ABC won its 4th Monday in a row among Adults 18-49, ranking No. 1 in all 6 half-hours of prime and leading runner-up Fox by 22% (2.2/6 vs. 1.8/5). In addition, "The Bachelor" ranked as Monday's No. 1 TV show for the 4th straight week in Adults 18-49. ABC was also Monday's most-watched TV network overall (8.7 million).

"The Bachelor" (8:00-10:00 p.m. - 8.9 million and 2.5/7 in AD18-49):

Leading from 8:00-10:00 p.m., ABC's "The Bachelor" dominated the season finale of NBC's "Celebrity Apprentice" by season-best margins in the 2-hour time period with Total Viewers (+48% - 8.9 million vs. 6.0 million) and Adults 18-49 (+56% - 2.5/7 vs. 1.6/4).

· "The Bachelor" was up for the 5th straight week in Total Viewers (+2%) to post its most-watched telecast this season. In addition, coming off the prior week's season high in Adults 18-49, the show turned around to equal its 2nd-highest rating this season. "The Bachelor" was up from its year-ago telecast for the 2nd week running (7.7 million and 2.2/6 on 2/17/14) in both Total Viewers (+16%) and Adults 18-49 (+14%).

· In addition to taking first place during prime in Adults 18-49, "The Bachelor" ranked Monday's No. 1 TV series for the 7th time in as many weeks this season with Adults 18-34 and key Women (W18-34/W18-49).

"Castle" (10:00-11:00 p.m. - 8.4 million and 1.6/5 in AD18-49):

ABC's "Castle" won the 10 o'clock hour, beating NBC's season finale of "State of Affairs" by 87% in Total Viewers (8.4 million vs. 4.5 million) and 60% in Adults 18-49 (1.6/5 vs. 1.0/3).

· Surging 14% in Total Viewers and holding steady in Adults 18-49, "Castle" drew its biggest audience in 11 weeks and matched a 12-week high with young adults - since 12/1/14 and 11/24/14, respectively.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/16/15.





  [february 2015]  
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· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· STATE OF AFFAIRS (NBC)




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