Live + 7 Day Ratings: ABC's TGIT Line-up Returns to Claim 3 of the Week's Top 5 Spots in TV Playback in Adults 18-49
Live + 7 Day ratings for the week of 1/26/15 (Week #19):
Please note: ABC's Wednesday and Sunday line-ups were in repeats this week.
ABC's entire TGIT line-up returned after its 2-month hiatus to claim 3 of the week's Top 5 biggest gainers among Adults 18-49: How to Get Away With Murder (+1.8 rating points) - #2 and Grey's Anatomy (+1.5) and Scandal (+1.5) tied for #5.
Marvel's Agent Carter posted a series high in TV playback with Adults 18-49, shooting up +77% over its Live+SD rating (to finish with a 2.3 rating in L+7).
Season-to-Date TV Playback (9/22/14-2/1/15):
Based on L+7 ratings through 19 weeks of the 2014-15 season, ABC is #1 in Nielsen's non-sports Adult 18-49 averages (2.2 rating-tie), leading NBC (+10% - 2.0) and Fox (+22% - 1.8). Growing to a 2.2 L+7 rating among Adults 18-49 in the non-sports numbers, ABC is even year to year (2.2 for 9/23/13-2/2/14), while CBS (-8%), NBC (-13%) and Fox (-14%) are each declining.
Based on TV playback data for the 2014-15 season, ABC's How to Get Away with Murder (+2.2 rating points) and Modern Family (+2.2) share the #2 spot among broadcast gainers in Adults 18-49.
ABC's HTGAWM is the season's biggest gainer for any freshman series among Adults 18-49 (+2.2 rating points), topping the L+7 gains of runner-ups Fox's Empire (+1.8) and Gotham (+1.7). In fact, the L+7 lift for HTGAWM is outdelivering the lift of last season's top freshman gainer through the same point last season, NBC's The Blacklist (+2.0).
Among Adults 18-49 in the L+7 ratings, ABC has the Top 3 dramas on Thursday with HTGAWM (5.2), Scandal (4.8) and Grey's Anatomy (4.1), the #1 show on Friday with Shark Tank (2.6) and the #1 broadcast series on Sunday with Once Upon a Time (3.7-tie).
Several ABC's returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: The Bachelor (+33% vs. +24%), Last Man Standing (+46% vs. +36%), Marvel's Agents of S.H.I.E.L.D. (+76% vs. +63%), The Middle (+35% vs. +23%), Modern Family (+65% vs. +54%), Revenge (+91% vs. +63%), Scandal (+50% vs. +48%) and Shark Tank (+37% vs. +30%).
Source: The Nielsen Company, as dated. Based on regular, original telecasts only. Season-to-Date DVR playback ranker includes programs with 2 or more telecasts.