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[02/18/15 - 08:19 AM]
"Fresh Off the Boat" Is Up from Its Premiere to Rank as Tuesday's No. 1 Comedy
ABC spins the numbers for Tuesday, February 17.

[via press release from ABC]

ABC's Fresh Off the Boat is Up from its Week-Ago Premiere as Tuesday's #1 Comedy

Fresh Off the Boat (8-8:30pm - 6.1 million and 1.9/6 in AD18-49): At 8pm, ABC's Fresh Off the Boat was up 12% from its week-ago premiere in the time period among Adults 18-49 (1.9/6 vs. 1.7/6). The new comedy also increased its overall audience week to week (6.1 million vs. 6.0 million).

· Despite its early time period without network lead-in support, Fresh Off the Boat was Tuesday's #1 comedy for the 2nd week in a row with much higher numbers than the 6 original sit-coms on the night from NBC (4) and Fox (2): Parks & Rec-8pm (2.9 million and 1.2/4), Parks & Rec-8:30pm (2.5 million and 1.1/3), Marry Me (2.1 million and 0.8/2), About a Boy (2.4 million and 0.7/2), New Girl (3.1 million and 1.4/4), The Mindy Project (2.5 million and 1.1/3).

Repeat After Me (8:30-9pm - 4.3 million and 1.4/4 in AD18-49): At 8:30 pm, ABC's debut of Repeat After Me beat its comedy competition in the half-hour by strong margins, besting NBC's Parks & Recreation by 1.8 million viewers (4.3 million vs. 2.5 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

Marvel's Agent Carter (9-10pm - 4.1 million and 1.4/4 in AD18-49): At 9pm, ABC's Marvel's Agent Carter held steady week to week among Adults 18-49 (1.4/4), taking second in the hour over original comedies on NBC (Marry Me/About a Boy = 0.7/2) and Fox (New Girl/The Mindy Project = 1.3/4). The new ABC drama also took second place in the hour with Total Viewers (4.1 million).

· In the most recent Live + 7 Day data issued yesterday (w/o 1/26/15), Marvel's Agent Carter posted a series best in TV playback with Adults 18-49, shooting up +77% over its Live + Same Day rating (to deliver a 2.3 rating).

Countdown to the Oscars: 15 Movies that Changed American Cinema (10-11pm - 3.1 million and 0.8/2 in AD18-49): At 10pm, ABC's Countdown to the Oscars improved its hour from the year-ago night by 33% in Adults 18-49 (0.8/2 vs 0.6/2 for Killer Women on 2/18/14).

Quick Take for Tuesday, February 17, 2015 (Fast Affiliate Live + Same Day Ratings)

"Fresh Off the Boat" is Up From its Premiere to Rank as Tuesday's No. 1 Comedy

ABC's "Marvel's Agent Carter" Holds Steady to Take Second Place in its Hour

"Countdown to the Oscars" Improves its Slot Year to Year by 33% in Adults 18-49

Tuesday Night (02/17/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 8.6 million/2.6 rating and Live + 7 = 9.2 million/2.7 rating

"Repeat After Me:" Live + 3 = 4.7 million/1.5 rating and Live + 7 = 4.8 million/1.5 rating

"Agent Carter:" Live + 3 = 5.9 million/2.0 rating and Live + 7 = 6.5 million/2.2 rating

"Countdown to the Oscars:" Live + 3 = 3.1 million/0.8 rating and Live + 7 = 3.1 million/0.8 rating

Live + Same Day Fast Affiliate Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 6.1 million and 1.9/6 in AD18-49):

At 8:00 p.m., ABC's "Fresh Off the Boat" was up 12% from its week-ago premiere in the time period among Adults 18-49 (1.9/6 vs. 1.7/6). The new comedy also increased its overall audience week to week (6.1 million vs. 6.0 million).

· Despite its early time period without network lead-in support, "Fresh Off the Boat" was Tuesday's No. 1 comedy for the 2nd week in a row with much higher numbers than the 6 original sit-coms on the night from NBC (4) and Fox (2): "Parks & Rec-8:00 p.m." (2.9 million and 1.2/4), "Parks & Rec-8:30 p.m." (2.5 million and 1.1/3), "Marry Me" (2.1 million and 0.8/2), "About a Boy" (2.4 million and 0.7/2), "New Girl" (3.1 million and 1.4/4) and "The Mindy Project" (2.5 million and 1.1/3).

"Repeat After Me" (8:30-9:00 p.m. - 4.3 million and 1.4/4 in AD18-49):

At 8:30 p.m., ABC's debut of "Repeat After Me" beat its comedy competition in the half-hour by strong margins, besting NBC's "Parks & Recreation" by 1.8 million viewers (4.3 million vs. 2.5 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

"Marvel's Agent Carter" (9:00-10:00 p.m. - 4.1 million and 1.4/4 in AD18-49):

At 9:00 p.m., ABC's "Marvel's Agent Carter" held steady week to week among Adults 18-49 (1.4/4), earning second in the hour over original comedies on NBC ("Marry Me"/"About a Boy" = 0.7/2) and Fox ("New Girl"/"The Mindy Project" = 1.3/4). The new ABC drama also took second place in the hour with Total Viewers (4.1 million).

· In the most recent Live + 7 Day data issued yesterday (w/o 1/26/15), "Marvel's Agent Carter" posted a series best in TV playback with Adults 18-49, shooting up +77% over its Live + Same Day rating (to deliver a 2.3 rating).

"Countdown to the Oscars" (10:00-11:00 p.m. - 3.1 million and 0.8/2 in AD18-49):

At 10:00 p.m., ABC's "Countdown to the Oscars: 15 Movies that Changed American Cinema" improved its hour from the year-ago night with original programming by 33% in Adults 18-49 (0.8/2 vs. 0.6/2 for "Killer Women" on 2/18/14).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/17/15.





  [february 2015]  
S
M
T
W
T
F
S


· ABOUT A BOY (NBC)
· FRESH OFF THE BOAT (ABC)
· KILLER WOMEN (ABC)
· MARRY ME (NBC)
· MARVEL'S AGENT CARTER (ABC)
· MINDY PROJECT, THE (HULU)
· NEW GIRL (FOX)
· PARKS & RECREATION (NBC)
· REPEAT AFTER ME (ABC)





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