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[02/25/15 - 08:28 AM]
"Fresh Off the Boat" Finishes as Tuesday's No. 1 Comedy for the 3rd Week Running
ABC spins the numbers for Tuesday, February 24.

[via press release from ABC]

ABC's Tuesday Holds Against The Voice Premiere - Fresh Off the Boat and Repeat After Me Gain Younger Viewers

Fresh Off the Boat (8-8:30pm - 5.8 million and 1.9/6 in AD18-49): At 8pm opposite the start of NBC's 2-hour The Voice premiere, ABC's Fresh Off the Boat held steady week to week in Adults 18-49 (1.9/6) to match its best Tuesday performance. In addition, the new comedy was up for the 2nd week in a row in Adults 18-34 (+9%), tied a series high in Teens 12-17 and set a new series high with Kids 2-11 (+50%). The ABC freshman was Tuesday's #1 comedy for the 3rd consecutive week in Total Viewers and Adults 18-49.

Repeat After Me (8:30-9pm - 3.9 million and 1.3/4 in AD18-49): At 8:30 pm, ABC's Repeat After Me was on par with its week-ago debut in Adults 18-49 (1.3/4 vs. 1.4/4), while growing from its premiere by 29% in Adults 18-34 and by 30% in Teens 12-17.

Marvel's Agent Carter (9-10pm - 4.0 million and 1.4/4 in AD18-49): At 9pm against the final hour of The Voice opener, ABC's season finale of Marvel's Agent Carter was even week to week among Adults 18-49 (1.3/4 vs. 1.4/4) and beat Fox's comedies in the hour (New Girl/The Mindy Project = 1.2/4)

· On average during its run, Marvel's Agent Carter improved Tuesday's 9pm hour for ABC by 2.0 million viewers (6.7 million vs. 4.7 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the comparable weeks last year.

Forever (10-11pm - 4.6 million and 1.0/3 in AD18-49): During the 10pm hour, ABC's Forever topped NBC's The Voice-led series finale of Parks & Recreation by 10% in Total Viewers (4.6 million vs. 4.2 million). On average season to date, the freshman drama is growing the Tuesday 10pm hour by wide margins for ABC in Total Viewers (+74% - 7.3 million vs. 4.2 million) and Adults 18-49 (+85% - 1.8/6 vs. 1.0/3) over regular programming during the comparable weeks last season.

Quick Take for Tuesday, February 24, 2015 (Fast Affiliate Live + Same Day Ratings)

"Fresh Off the Boat" Grows with Viewers Under 35 Opposite "The Voice" And Finishes as Tuesday's No. 1 Comedy for the 3rd Week Running

"Repeat After Me" Builds on its Debut Among Adults 18-34 and Teens 12-17

During its Run, ABC's "Marvel's Agent Carter" Improves its Slot For ABC by 2.0 Million Viewers and by 25% in Adults 18-49

"Forever" Delivers Big Year-Over-Year Time-Slot Gains for ABC this Season

Tuesday Night (02/24/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 8.1 million/2.6 rating and Live + 7 = 8.7 million/2.7 rating

"Repeat After Me:" Live + 3 = 4.0 million/1.4 rating and Live + 7 = 4.2 million/1.4 rating

"Agent Carter:" Live + 3 = 5.7 million/1.9 rating and Live + 7 = 6.3 million/2.1 rating

"Forever:" Live + 3 = 7.6 million/1.7 rating and Live + 7 = 8.5 million/1.9 rating

Live + Same Day Fast Affiliate Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 5.8 million and 1.9/6 in AD18-49):

At 8:00 p.m. opposite the start of NBC's 2-hour "The Voice" premiere, ABC's "Fresh Off the Boat" held steady week to week in Adults 18-49 (1.9/6) to match its best Tuesday performance. In addition, the new comedy was up for the 2nd week in a row in Adults 18-34 (+9%), tied a series high in Teens 12-17 and set a new series high with Kids 2-11 (+50%).

· The ABC freshman series was Tuesday's No. 1 comedy for the 3rd consecutive week in Total Viewers and Adults 18-49.

"Repeat After Me" (8:30-9:00 p.m. - 3.9 million and 1.3/4 in AD18-49):

At 8:30 p.m., ABC's "Repeat After Me" was on par with its week-ago series debut in Adults 18-49 (1.3/4 vs. 1.4/4), while growing from its premiere by 29% in Adults 18-34 and by 30% in Teens 12-17.

"Marvel's Agent Carter" (9:00-10:00 p.m. - 4.0 million and 1.3/4 in AD18-49):

At 9:00 p.m. against the final hour of "The Voice" opener, ABC's "Marvel's Agent Carter" was even week to week among Adults 18-49 (1.3/4 vs. 1.4/4) and beat Fox's comedies in the hour ("New Girl"/"The Mindy Project" = 1.2/4)

· On average during its run, "Marvel's Agent Carter" improved Tuesday's 9:00 p.m. hour for ABC by 2.0 million viewers (6.7 million vs. 4.7 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the comparable weeks last year.

"Forever" (10:00-11:00 p.m. - 4.6 million and 1.0/3 in AD18-49):

Building on its lead-in at 10:00 p.m., ABC's "Forever" topped NBC's "The Voice"-led series finale of "Parks & Recreation" by 10% in Total Viewers (4.6 million vs. 4.2 million).

· On average season to date, the freshman drama is growing the Tuesday 10:00 p.m. hour by wide margins for ABC in Total Viewers (+74% - 7.3 million vs. 4.2 million) and Adults 18-49 (+85% - 1.8/6 vs. 1.0/3) over regular programming during the comparable weeks last season.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/24/15.





  [february 2015]  
S
M
T
W
T
F
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· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· MARVEL'S AGENT CARTER (ABC)
· MINDY PROJECT, THE (HULU)
· NEW GIRL (FOX)
· PARKS & RECREATION (NBC)
· REPEAT AFTER ME (ABC)
· VOICE, THE (NBC)





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