VIEWERS SPELLBOUND BY "GOOD WITCH," HALLMARK CHANNEL'S NEWEST PRIMETIME ORIGINAL SERIES
Two Hour Series Premiere Averages 2.9 Million Total Viewers and a 2.7 HH Rtg.
The world premiere of Hallmark Channel's new original scripted series, Good Witch, charmed viewers Saturday night, averaging 2.9 million P2+, 450,000 W25-54, and a 2.7 HH rtg., according to Nielsen fast national ratings.
"The hugely successful debut of Good Witch further underscores the demand for Hallmark Channel's unique brand of original series in primetime," said Michelle Vicary, executive vice president, programming & network publicity, "We now have a proven track record in this programming format and feel confident that viewers will continue to tune in every Saturday night over the next 8 weeks to follow Cassie Nightingale's journey and rediscover her magic."
Good Witch follows the adventures of Cassie Nightingale (Catherine Bell), Middleton's favorite enchantress, and her teenage daughter Grace (Bailee Madison), who shares her mom's special intuition. When New York transplants, Dr. Sam Radford (James Denton) and his son move in next door to the Grey House, they are immediately spellbound by the mother-daughter duo. But it quickly becomes apparent that Sam and Cassie may not see eye to eye. With her signature charm, Cassie attempts to bring everyone together, ensuring all of Middleton is in for change, big surprises and, of course, a little bit of magic.
Source: Nielsen Fast Nationals, Saturday, February 28, 2015
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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