or


[03/13/15 - 08:20 AM]
ABC Airs Thursday's Top Dramas and Finishes a Strong Second in Adults 18-49
ABC spins the numbers for Thursday, March 12.
[via press release from ABC]

ABC Airs Thursday's Top Dramas - American Crime More than Doubles NBC's Slap Premiere at 10pm

ABC Thursday Prime (8-11pm - 7.2 million and 2.0/7 in AD18-49): ABC earned second on Thursday in Adults 18-49 (2.0/7) to CBS, beating Fox with a 2-hour American Idol by 18% (1.7/6) and NBC by 100% (1.0/3). Please Note: On the first Thursday of Daylight Saving Time, overall Adult 18-49 TV usage was down a sharp -7% week to week.

· ABC's Scandal won the 9pm hour and ranked as Thursday's #2 TV show in Adults 18-49 (tie), behind only CBS' top-rated The Big Bang Theory.

· Scandal (2.6/8) and Grey's (2.1/7) were the night's Top 2 dramas in Adults 18-49.

· In the 10pm hour, ABC freshman American Crime more than doubled the time-period premiere of NBC freshman The Slap in Adults 18-49 (+133% - 1.4/5 vs. 0.6/2). The new ABC show also won the hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

Quick Take for Thursday, March 12, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Airs Thursday's Top Dramas and Finishes a Strong Second in Adults 18-49

ABC's "Grey's" Beats Fox's "Idol" for the 2nd Week Running in Adults 18-49

"Scandal" Wins its Hour in Adults 18-49 and Grows 24% Season to Date

ABC's "American Crime" More Than Doubles NBC's 10pm Premiere of "The Slap"

Thursday (03/12/15) - ABC Total Viewer and Adult 18-49 Projections

"Grey's Anatomy:" Live + 3 = 11.5 million/3.0 rating and Live + 7 = 12.4 million/3.3 rating

"Scandal:" Live + 3 = 12.0 million/3.8 rating and Live + 7 = 12.6 million/4.0 rating

"American Crime:" Live + 3 = 9.4 million/2.2 rating and Live + 7 = 10.1 million/2.4 rating

Live + Same Day Results:

ABC Thursday Prime (8:00-11:00 p.m. - 7.2 million and 2.0/7 in AD18-49):

ABC earned second on Thursday in Adults 18-49 (2.0/7) to CBS, beating Fox with a 2-hour "American Idol" by 18% (1.7/6) and NBC by 100% (1.0/3). Please Note: On the first Thursday of daylight saving time, overall Adult 18-49 TV usage was down a sharp -7% week to week.

· ABC's "Scandal" ranked as Thursday's No. 2 TV show in Adults 18-49 (tie), behind only CBS' top-rated "The Big Bang Theory." In addition, "Scandal" and "Grey's" were the night's Top 2 dramas in Adults 18-49.

"Grey's Anatomy" (8:00-9:00 p.m. - 7.4 million and 2.1/7 in AD18-49):

At 8:00 p.m. against CBS' "The Big Bang Theory" and "The Odd Couple," ABC's "Grey's Anatomy" beat Fox's "American Idol" for the 2nd week in a row among Adults 18-49 (2.1/7 vs. 1.7/6), increasing its winning advantage to a season-best 24% (up from a 9% advantage the prior week).

"Scandal" (9:00-10:00 p.m. - 8.3 million and 2.6/8 in AD18-49):

At 9:00 p.m., ABC's "Scandal" won its hour among Adults 18-49 (2.6/8), beating CBS' comedies (+13% - 2.3/7), NBC's "The Blacklist" (+53% - 1.7/5) and the second hour of Fox's "American Idol" (+53% - 1.7/5). "Scandal" also topped NBC's "The Blacklist" in the hour by 1.0 million viewers (8.3 million vs. 7.3 million).

· On average season to date, "Scandal" is up by 24% in Total Viewers (13.5 million vs. 10.9 million) and by 24% in Adults 18-49 (4.7/14 vs. 3.8/11).

"American Crime" (10:00-11:00 p.m. - 5.8 million and 1.4/5 in AD18-49):

At 10:00 p.m., ABC freshman "American Crime" more than doubled the slot premiere of NBC freshman "The Slap" in Adults 18-49 (+133% - 1.4/5 vs. 0.6/2). The new ABC drama also won the hour in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Based on Live + 3 Day data, ABC's week ago debut of "American Crime" grew to nearly 11.0 million Total Viewers (10.9 million), adding another +2.5 million viewers to its L+SD tally (8.4 million). The new ABC drama built to a 2.7 rating among Adults 18-49, picking up +0.7 rating points (from a 2.0 in L+SD).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/12/15.





  [march 2015]  
S
M
T
W
T
F
S


· AMERICAN CRIME (ABC)
· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· GREY'S ANATOMY (ABC)
· ODD COUPLE, THE (CBS)
· SCANDAL (ABC)
· SLAP, THE (NBC)




most recent ratings | view all posts
[04/30/24 - 01:01 PM]
"Nightline" Ranks No. 1 in All Key Target Demos vs. NBC and CBS
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 914,000), posting its largest overall audience in 3 years.
[04/30/24 - 09:31 AM]
Netflix Top 10 Week of Apr. 22: "Baby Reindeer" and "Rebel Moon - Part Two: The Scargiver" Hold Onto the Top Spots
"Dead Boy Detectives," the new supernatural detective series, debuted in second place with 3.1M views.
[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).
[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.
[04/22/24 - 09:05 AM]
Smash Hit Home Renovation Competition Series "Rock the Block" Delivers Strong Season Ratings for HGTV
Attracting 13.6 million total viewers since it premiered on Monday, March 4, the seven-episode season boasted strong double-digit ratings gains of 53 percent among Adults 25-54 and 58 percent among Women 25-54 over the prior six weeks.

[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.