"GOOD WITCH" CASTS A SPELL ON VIEWERS, BOOSTING HALLMARK CHANNEL TO BE THE MOST-WATCHED AND HIGHEST-RATED CABLE NETWORK IN THE SATURDAY 8PM TIME PERIOD
The Series' 3rd Episode Premiere Boasts a 2.3 HH Rating and 2.4 Million Total Viewers
Hallmark Channel's original primetime series, Good Witch, continues to soar on Saturday nights with the 3rd episode premiere garnering a 2.3 HH rating and 2.4 million total viewers, according to Live+3 data. The March 14th premiere also catapulted the network to rank #1 in ratings and delivery among HHs and total viewers*. After three weeks on air, Good Witch has elevated Hallmark Channel to be the highest-rated and most-watched cable network in the Saturday 8 p.m. time period and has reached nearly 8.8 million unduplicated viewers, according to Live+3 data.
"This weekend's stand-out performance - partnered with the overwhelming response to Good Witch - makes it abundantly clear that viewers cannot get enough of Hallmark Channel's unique brand of original scripted series," said Michelle Vicary, executive vice president, programming & network publicity, Crown Media Family Networks. "With the season in full swing, we look forward to unveiling more of Cassie Nightingale's journey and producing even more original content that can be enjoyed with the entire family."
Good Witch follows the adventures of Cassie Nightingale (Catherine Bell), Middleton's favorite enchantress, and her teenage daughter Grace (Bailee Madison), who shares her mom's special intuition. When New York transplants, Dr. Sam Radford (James Denton) and his son move in next door to the Grey House, they are immediately spellbound by the mother-daughter duo. But it quickly becomes apparent that Sam and Cassie may not see eye to eye. With her signature charm, Cassie attempts to bring everyone together, ensuring all of Middleton is in for change, big surprises and, of course, a little bit of magic.
Source: The Nielsen Company, March 9th-March 15th, 2015; *Excluding sports.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.