Live+3: ABC's Secrets and Lies Posts Larger Playback Growth Once Again and Matches its Best AD18-49 Rating Yet
ABC's Live + 3 Day data for Sunday, 3/15/15
Based on Live + 3 Day data for Sunday, ABC's Secrets and Lies saw bigger growth in TV playback for the 2nd consecutive week among Total Viewers, picking up +2.0 million viewers in its third episode (vs. +1.8 million for episode 2 and +1.6 million for episode 1). With 7.5 million Total Viewers in the L+3 numbers, Secrets and Lies held a solid 96% of its week-ago audience (7.8 million).
The new ABC drama increased to a 2.1 rating among Adults 18-49 for its third episode, up 5% week to week (vs. a 2.0) to equal its highest L+3 number yet. Secrets and Lies also posted larger playback growth for the 2nd straight week in the key young adult demo, growing by a best-yet +50% (vs. +43% for episode 2 and +40% for episode 1) after 3 days of TV playback.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.