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[03/30/15 - 08:37 AM]
ABC's "Once Upon a Time" Is Sunday's Top Scripted Broadcast Series
ABC spins the numbers for Sunday, March 29.

[via press release from ABC]

ABC's Sunday Holds Against Increased Primetime Competition

Sunday Night (03/29/15) - ABC Total Viewer and Adult 18-49 Projections

Once Upon a Time: Live + 3 = 7.7 million/2.3 rating and Live + 7 = 8.2 million/2.5 rating

Secrets and Lies: Live + 3 = 8.1 million/2.0 rating and Live + 7 = 8.7 million/2.2 rating

Revenge: Live + 3 = 6.8 million/1.5 rating and Live + 7 = 7.3 million/1.7 rating

ABC Sunday Prime (7-11pm - 5.1 million and 1.3/4 in AD18-49): Against strong Sunday competition from the season finale of The Walking Dead on AMC, another high-rated NCAA Basketball Tournament-overrun on CBS and NBC with the iHeart Radio Music Awards, ABC held steady week to week in Adults 18-49 (1.3/4 vs. 1.4/4) and delivered the night's #1 scripted broadcast series with Once Upon a Time (1.7/5). Please Note: ABC started off the night with a repeat AFHV in the opening hour this week.

America's Funniest Home Videos-R (7-8pm - 5.6 million and 1.1/4 in AD18-49): Opposite CBS' NCAA overrun in the 7 o'clock hour, ABC's repeat America's Funniest Home Videos took second in Adults 18-49 (1.1/4).

Once Upon a Time (8-9pm - 5.4 million and 1.7/5 in AD18-49): Spiking 54% over its lead-in at 8pm, ABC's Once Upon a Time ranked #1 in its hour for the 5th week in a row in Adults 18-49 (1.7/5-tie). The ABC drama was on par with its week-ago Fast Affiliate Adult 18-49 rating (1.7/5 vs. 1.8/6). In addition, the ABC drama was up for the 2nd week with Women 18-34 (+5%) and also grew with Teens 12-17 (+8%).

Secrets and Lies (9-10pm - 5.1 million and 1.3/4 in AD18-49): Facing The Walking Dead finale at 9pm, ABC's Secrets and Lies once again beat out its CBS drama competition in the hour by 18% in Adults 18-49 (1.3/4 vs. 1.1/3 for Madam Secretary/The Good Wife), while tying Fox's back-to-back episodes of The Last Man on Earth (1.3/4).

· Based on Live + 3 Day data for last Sunday's telecast, ABC's Secrets and Lies grew for the 2nd consecutive week to a new series high among Adults 18-49 (after matching a L+SD series high). The fourth episode of the new ABC drama delivered a series best 2.2 rating in Adults 18-49 in the L+3 numbers, up 5% week to week (vs. a 2.1). The new drama jumped +47% in Adults 18-49 over its L+SD number (1.5 rating) and added on another +1.8 million viewers, bringing its total to 7.4 million Total Viewers after 3 days of TV playback (from 5.6 million in L+SD).

Revenge (10-11pm - 4.3 million and 1.0/3 in AD18-49): At 10pm, ABC's Revenge continued to outdeliver its drama competition, leading CBS' The Good Wife/Battle Creek by 25% in Adults 18-49 (1.0/3 vs. 0.8/2). Revenge ran within 1-tenth of its week ago Adult 18-49 rating.

Quick Take for Sunday, March 29, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Once Upon a Time" is Sunday's Top Scripted Broadcast Series And Ranks No. 1 in its Hour for the 5th Week in a Row Among Adults 18-49

From 9-11pm, ABC's "Secrets and Lies" and "Revenge" Beat Out CBS' NCAA Basketball Tourney-Fueled Dramas in Adults 18-49

Sunday Night (03/29/15) - ABC Total Viewer and Adult 18-49 Projections

"Once Upon a Time:" Live + 3 = 7.7 million/2.3 rating and Live + 7 = 8.2 million/2.5 rating

"Secrets and Lies:" Live + 3 = 8.1 million/2.0 rating and Live + 7 = 8.7 million/2.2 rating

"Revenge:" Live + 3 = 6.8 million/1.5 rating and Live + 7 = 7.3 million/1.7 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.1 million and 1.3/4 in AD18-49):

Against strong Sunday competition from the season finale of "The Walking Dead" on AMC, another high-rated NCAA Basketball Tournament-overrun on CBS and the "iHeartRadio Music Awards" on NBC, ABC held steady week to week in Adults 18-49 (1.3/4 vs. 1.4/4) and delivered the night's No. 1 scripted broadcast series with "Once Upon a Time" (1.7/5).

"America's Funniest Home Videos-R" (7:00-8:00 p.m. - 5.6 million and 1.1/4 in AD18-49):

Opposite CBS' NCAA overrun in the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" took second in Adults 18-49 (1.1/4).

"Once Upon a Time" (8:00-9:00 p.m. - 5.4 million and 1.7/5 in AD18-49):

Spiking 55% over its lead-in at 8:00 p.m., ABC's "Once Upon a Time" ranked No. 1 in its hour for the 5th week in a row in Adults 18-49 (1.7/5-tie). The ABC drama was on par with its week-ago Fast Affiliate Adult 18-49 rating (1.7/5 vs. 1.8/6). In addition, the show was up for the 2nd week with Women 18-34 (+5%) and also grew with Teens 12-17 (+8%).

"Secrets and Lies" (9:00-10:00 p.m. - 5.1 million and 1.3/4 in AD18-49):

Facing "The Walking Dead" finale at 9:00 p.m., ABC's "Secrets and Lies" once again beat out its CBS drama competition in the hour by 18% in Adults 18-49 (1.3/4 vs. 1.1/3 for "Madam Secretary"/"The Good Wife"), while tying Fox's back-to-back episodes of "The Last Man on Earth" (1.3/4).

· Based on Live + 3 Day data for last Sunday's telecast, ABC's "Secrets and Lies" grew for the 2nd consecutive week to a new series high among Adults 18-49 (after matching a L+SD series high). The fourth episode of the new ABC drama delivered a series best 2.2 rating in Adults 18-49 in the L+3 numbers, up 5% week to week (vs. a 2.1). The new drama jumped +47% in Adults 18-49 over its L+SD number (1.5 rating) and added on another +1.8 million viewers, bringing its total to 7.4 million Total Viewers after 3 days of TV playback (from 5.6 million in L+SD).

"Revenge" (10:00-11:00 p.m. - 4.3 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "Revenge" continued to outdeliver its drama competition, leading CBS' "The Good Wife"/"Battle Creek" by 25% in Adults 18-49 (1.0/3 vs. 0.8/2). Despite facing the final half-hour of "The Walking Dead" finale at 10:00 p.m., "Revenge" finished within 1-tenth of its week ago Adult 18-49 rating.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/29/15.





  [march 2015]  
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M
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BATTLE CREEK (CBS)
· GOOD WIFE, THE (CBS)
· LAST MAN ON EARTH, THE (FOX)
· MADAM SECRETARY (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SECRETS & LIES (ABC)
· WALKING DEAD, THE (AMC)





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