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[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[via press release from NBC]

NBC WINS MONDAY WITH 'THE VOICE' #1 AMONG BIG 4 PROGRAMS IN 18-49 BY A +52% MARGIN

'VOICE' IS RUNNING WITHIN 0.1 OF LAST WEEK'S 3.3 RATING IN FAST-AFFIL RESULTS, WITHIN 2% IN TOTAL VIEWERS

NBC LEADS THE BIG 4 NETS FOR THE NIGHT IN ALL KEY DEMOGRAPHICS, WITH 'THE VOICE' THE #1 SHOW ON THOSE NETS IN EACH KEY DEMO

Monday Primetime Results:

· "The Voice" (3.2/10 in 18-49, 11.7 million viewers overall from 8-10:01 p.m. ET) ranks as the #1 Big 4 telecast of the night in adults 18-49 by a +52% margin (3.2 vs. 2.1 for ABC's #2 "Dancing With the Stars") and is the #1 Big 4 program of the night in all key demos.

· "The Voice" is running within 0.1 of a point or 3% of last week's 3.3 in these preliminary fast-affiliate ratings and within 0.2 or 6% of last week's 3.4 in official nationals. In total viewers, "Voice" is within 2% of last week's fast-affiliate result (11.667 million vs. 11.882 million).

· Upscale: Last week's "Voice" was the night's most upscale show on the Big 4, indexing at 109 among in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

· "Live Plus Seven Day" Ratings: First-run editions of Monday's "Voice" this season have grown by +26% in L+7 vs. L+SD in 18-49 rating (from a 3.45 to a 4.33) and more than 2.2 million viewers overall (12.3 million to 14.6 million).

· "The Night Shift" (1.3/4 in 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET) is running within 0.2 of a point of the time-period lead among ABC, CBS and NBC (1.3 vs. 1.5 each for "NCIS: LA" and "Castle"). "The Night Shift" is up +30% in 18-49 versus its prior telecast, a special Tuesday episode (1.0 on March 24) and up +32% in total viewers (5.332 million vs. 4.035 million).

· "The Night Shift" will grow significantly in L+3 - last week's "Night Shift" increased by +28% in 18-49 going from L+SD to L+3 (1.50 to 1.92). In total viewers, "Night Shift" grew by more than 1.3 million persons (from 5.4 million to 6.8 million).

· NBC won the night among the Big 4 networks in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 3.2... 3.9... 4.1... 4.3
The Night Shift... 1.3... 1.6... 1.7... 1.8

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 11.67 million... 13.55 million... 14.00 million... 14.50 million
The Night Shift ... 5.33 million... 6.35 million... 6.74 million... 6.94 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





  [march 2015]  
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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· NCIS: LOS ANGELES (CBS)
· NIGHT SHIFT, THE (NBC)
· VOICE, THE (NBC)





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