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[04/08/15 - 10:32 AM]
Season to Date: ABC Series Lead with Upscale Adults 18-49 - #1 Non-Sports - Only Broadcaster Up
ABC further spins the numbers for the season to date.

[via press release from ABC]

ABC Gains Viewers this Season and is the Only Net Up in Adults 18-49

The Network Leads in Upscale Adults 18-49 with 7 of the Top 15 TV Series

ABC's Primetime Numbers Surge via TV Playback, Gaining 27% in Viewers and 39% in Adults 18-49 from L+SD to L+7

ABC Primetime 2014-15 (09/22/14-04/05/15)

Based on Nielsen's non-sports averages (to account for the inflated averages from sports coverage), ABC ranks No. 1 this season in Adults 18-49 (tie): ABC (2.2/7), CBS (2.2/7), NBC (2.0/6) and Fox (1.9/6). Also excluding sports, ABC is the No. 1 network among Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· ABC Leads Season with Upscale Young Adults: Among Adults 18-49 in homes with $100K+ Annual Income in the non-sports numbers, ABC (2.74 rating) ranks No. 1 this season, leading NBC by 12% (2.44 rating), CBS by 16% (2.37 rating) and Fox by 55% (1.76 rating). ABC airs 7 of the Top 15 highest-rated broadcast entertainment series (the most for any net) among high-income young adults, including the No. 1 series overall with "Modern Family" and the No. 1 new show with "Murder:" "Modern Family" (7.51 rating) - No. 1, "Scandal" (5.76) - No. 4, "Grey's Anatomy" (4.82) - No. 6, "The Bachelor" (4.79) - No. 7, "HTGAWM" (4.45 - No. 1 new drama) - No. 9, "Once Upon a Time" (4.00) - No. 12 and "black-ish" (3.92 - No. 1 new comedy) - No. 13.

· ABC Gains Overall Viewers and is the Only Net Up this Season in Adults 18-49: Season to date based on all programming, ABC is up 5% in Total Viewers (7.9 million vs. 7.5 million) and 5% in Adults 18-49 (2.2/7 vs. 2.1/6). In fact ABC is the only broadcaster up in Adults 18-49, as CBS is flat and NBC (-10%) and Fox (-19%) are each down double digits in the key young adult sales demo. The Net is up or even year to year on 4 nights of the week among Adults 18-49: Wednesday (+8%), Thursday (+19%), Friday (even) and Saturday (+10%).

· Returning Shows Up and Programs Improving Time Periods: In Adults 18-49, ABC's "The Middle" (+4%), "The Goldbergs" (+17%), "Scandal" (+10%), "Last Man Standing" (+13%), "Saturday Night Football" (+12%) and "Once Upon a Time" (+3%) are each up over their performance at the same point last season. In addition, ABC's "Marvel's Agents of S.H.I.E.L.D." (+40%), "Marvel's Agent Carter" (+44%), "Forever" (+70%), "The Goldbergs" (+50%), "black-ish" (+36%), "Grey's" (+164%), "HTGAWM" (+19%), "Galavant" (+12%) and "Revenge" (+27%) are each improving their respective time periods with young adults.

· Season's Highest-Rated TV Series: The Net delivers 5 of the Top 15 entertainment series on broadcast TV this season in Adults 18-49, claiming 3 of the Top 5 dramas: "Modern Family" (4.5 rating) - No. 4, "Scandal" (4.4 rating) - No. 5, "How to Get Away with Murder" (3.8 rating) - No. 9, "Grey's Anatomy" (3.7 rating) - No. 10 and "Once Upon a Time" (3.4 rating) - No. 12.

· Gaining on Thursday in Viewers and Young Adults: Despite facing CBS' Thursday Night Football on the first 5 weeks of the season, ABC is up by double digits on the night versus the same point last year in Total Viewers (+22%) and Adults 18-49 (+19%), marking 5-year highs on both counts - since the 2009-10 season.

· Up on Friday in Viewers for the 4th Straight Year to a 9-Year High: Building for the 4th straight year on Friday in Total Viewers (+4%) and holding steady in Adults 18-49, ABC is delivering its most-watched Friday overall in 9 years - since the comparable weeks of the 2005-06 season. The Net ranks No. 1 on the night with "Shark Tank" as Friday's No. 1 TV show in Adults 18-49.

· ABC's 2-Hour Comedy Block is Up to its Biggest-Ever Audience and a 3-Year High in AD18-49: On average, ABC's 2-hour Wednesday comedy block is growing year to year in viewers (+14%) and young adults (+14%), drawing its biggest audience ever and a 3-year high in Adults 18-49. The 8:00-10:00 p.m. block started with the 2009-10 season.

· ABC Series Among Most Popularly Recorded and Played Back: On average during primetime, ABC's numbers for original programming jump from the first-reported Live + Same Day averages to the finalized Live + 7 Day ratings by 27% in Total Viewers (7.0 million to 8.9 million) and by 39% in Adults 18-49 (1.8/6 to 2.5/8), making it the biggest percentage gainer among the major nets on both counts. With a rise in DVR penetration year to year, ABC's series remain among the most popularly recorded and played back TV shows again this season, as it delivers 3 of the Top 10 biggest broadcast gainers in Total Viewers, including the season's No. 1 biggest freshman gainer ("HTGAWM"). A total of 14 ABC series add 2.5 million viewers or more from their initially reported totals via time-shifted viewing: "HTGAWM" (+5.1 million), "Modern Family" (+4.8 million), "Castle" (+4.2 million), "Scandal" (+3.8 million), "Grey's" (+3.4 million), "Forever" (+3.3 million), "Marvel's Agents of S.H.I.E.L.D." (+3.2 million), "Once Upon a Time" (+2.8 million), "Revenge" (+2.7 million), "American Crime" (+2.6 million), "black-ish" (+2.6 million), "Marvel's Agent Carter" (+2.6 million), "Nashville" (+2.6 million) and "Secrets and Lies" (+2.5 million). Among Adults 18-49, 8 of ABC's series register substantial ratings increases of more than 1.0 rating points: "Modern Family" (+2.2 rating), "HTGAWM" (+2.0 rating), "Scandal" (+1.5 rating), "Grey's" (+1.5 rating), "S.H.I.E.L.D." (+1.3 rating), "Once Upon a Time" (+1.1 rating), "black-ish" (+1.1 rating) and "Castle" (+1.1 rating).

Source: The Nielsen Company, (National, Most Current Program Ratings), 09/22/14-04/05/15, or as dated. Upscale data based on regular non-sports programming with 2+ telecasts, 09/22/14-04/05/15. DVR/VOD Playback based on regular, original telecasts only for programs with 2+ telecasts in Live + 7 Day ratings for 09/22/14-03/22/15.





  [april 2015]  
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· AMERICAN CRIME (ABC)
· BACHELOR, THE (ABC)
· BLACK-ISH (ABC)
· CASTLE (ABC)
· FOREVER (ABC)
· GALAVANT (ABC)
· GOLDBERGS, THE (ABC)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· LAST MAN STANDING (FOX)
· MARVEL'S AGENT CARTER (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (CMT)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SATURDAY NIGHT COLLEGE FOOTBALL (ABC)
· SCANDAL (ABC)
· SECRETS & LIES (ABC)





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