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[04/10/15 - 11:09 AM]
Mid-Season Premiere of "Mad Men" Delivers 3.6 Million Viewers and 1.9 Million Adults 25-54 in Live+3 Ratings
AMC further spins the numbers for Sunday, April 5.
[via press release from AMC]

MID-SEASON PREMIERE OF "MAD MEN" DELIVERS 3.6 MILLION VIEWERS AND 1.9 MILLION ADULTS 25-54 IN LIVE+3 RATINGS

AUDIENCE RETURNS FOR FIRST OF FINAL SEVEN EPISODES OF TELEVISION'S MOST UPSCALE DRAMA

NEW YORK, NY - April 10, 2015 - "Mad Men" returned Sunday night for the second half of its seventh and final season with a mid-season premiere that delivered 3.6 million viewers and 1.9 million adults 25-54 in live+3 ratings, which include three days of time-shifted viewing. The mid-season premiere led "Mad Men" to rank as the #1 scripted TV series on Twitter during primetime. "Mad Men" remains the most upscale drama across all of television (broadcast and basic cable).

"Heading into these bittersweet final episodes, AMC has been focused on giving this extraordinary program the send-off it deserves," said Charlie Collier, AMC president. "So clearly, the impact of 'Mad Men' goes well beyond traditional ratings. It's incredibly rewarding, of course, to have so many people tuning in and joining us as we begin to say farewell to a series that has meant so much to the fans, television, popular culture and of course our network. There are six hours left in Matthew Weiner's 92-hour masterpiece, and we can't wait to share and savor them as fans ourselves."

The final six episodes of "Mad Men" will air Sundays at 10:00 p.m. ET/PT on AMC, with the series finale set for May 17th.

Key Nielsen Highlights for the Season 7B Premiere of "Mad Men"(L+3)

· 3.6 million viewers, up 57% from live/same day

· 1.9 million Adults 25-54, up 60% from live/same day

· 1.6 million Adults 18-49, up 55% from live/same day

Source: Nielsen Media Research, L+3.

Source: Nielsen Social Guide, Time Period: April 5, 2015. Rank based on unique authors by episode, all networks, all series.

About AMC

Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy(R) Award for Outstanding Drama Series four years in a row with "Mad Men," and six of the last seven with current back-to-back honoree, "Breaking Bad." The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last two years with "The Walking Dead." AMC's original drama series include "Mad Men," "The Walking Dead," "Better Call Saul," "Hell on Wheels," "TURN: Washington's Spies," "Halt and Catch Fire," and the forthcoming "Humans," "The Making of The Mob: New York," "Fear the Walking Dead," "Into the Badlands" and "The Night Manager." AMC also explores authentic worlds and discussion with original shows like "Talking Dead" and "Comic Book Men." AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.





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