ESQUIRE NETWORK'S "FRIDAY NIGHT TYKES" REACHES SEASON AND SERIES HIGHS
- The Critically-Acclaimed Documentary Series is the Third Fastest Growing Series in all Cable -
LOS ANGELES - April 14, 2015 - In America, football is king, and nowhere is football bigger than in Texas. Viewers agree with season two of the controversial documentary series breaking record highs for Esquire Network as the third fastest growing series in all cable. Overall, season two leapt +58% from season one in live +7 in the key demos A18-49 and +71% M18-49, making the March 24 finale of FRIDAY NIGHT TYKES the highest rated original telecast in the network's history for men.
Throughout its run, the second season of FRIDAY NIGHT TYKES reached a combined total audience of 7.3 million viewers for the entire season, with over 6.3 million total viewers according to Nielsen and an additional 950K video-on-demand transactions according to Rentrak. The show grew across all demos, boasting significant gains amongst its prime demographic, now delivering an audience that is 64% male, up from 59% in season one.
The 10-part original documentary series, which premiered season two in January, provided an authentic and provocative glimpse into an independent youth football league where performance medals mean nothing and winning means everything. Viewers got a look at how kids and adults handle the pressures of intensely competitive youth sports - and raised important questions about safety and competitiveness at such a young age.
After both seasons sparked a national debate, the March 24th finale came down to the biggest game of the year: The State Championship. As they face off against the Mustangs, the Outlaws came into the game hoping to defend the title they won last year. After an explosive two seasons, the controversial series witnessed suspended coaches, new programs to improve safety and conduct, injuries, and parents grappling the important questions of: How much competition is too much? Is the sport safe for young children? And at what price are we pushing our kids to win?
FRIDAY NIGHT TYKES is produced by 441 Productions, Texas Crew Productions and Electro-Fish Films for Esquire Network.
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Esquire Network champions the pursuit of a well-played life. The lifestyle and entertainment network, which debuted in September 2013, features programming that speaks to classic and contemporary passions and interests, from fashion and style to food and drink, travel, family and relationships. Building on Esquire magazine's 80 years of insight into what makes men tick, Esquire Network is available wherever viewers are watching: in 75 million homes nationwide, online at http://esquiretv.com, On Demand, via mobile with the Esquire TV Now app and other platforms. Esquire Network is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal. To find Esquire Network, visit: http://esquiretv.com/channelfinder.