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[04/14/15 - 08:45 AM]
NBC Wins Monday Among the Big 4 in Every Key Demographic
NBC spins the numbers for Monday, April 13.

[via press release from NBC]

NBC WINS MONDAY AMONG THE BIG 4 IN EVERY KEY DEMOGRAPHIC, 'VOICE' IS #1 SHOW OF THE NIGHT ON THOSE NETS IN ALL KEY DEMOS

'NIGHT SHIFT' EARNS A SIX-WEEK HIGH IN TOTAL VIEWERS

Monday Primetime Results:

· "The Voice" (2.8/9 in 18-49, 10.8 million viewers overall from 8-10:01 p.m. ET) ranks as the #1 show of the night on the Big 4 in every key demographic - adults, men and women 18-34, 18-49 and 25-54. "The Voice" also won the time period among those nets in all key demos. "The Voice" is currently running within a tenth of a point of last week's 18-49 rating and is up in total viewers versus last week's result in these prelim fast-affiliate Nielsens (10.832 million vs. 10.720 million).

· "The Voice" will add significant viewership through time-shifting: Last week's "Voice" grew by +24% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 2.93 rating to a 3.62) and by 2.0 million viewers overall (from 11.0 million to 13.0 million).

· Upscale: Last week's "Voice" was the night's most upscale non-sports show on the Big 4, indexing at 109 among in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

· "The Night Shift" (1.4/4 in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) is currently matching last week's 18-49 rating (1.4 vs. 1.4) and is up for a second week in a row in total viewers -- up +5% versus last week (5.796 million vs. 5.530 million) and up +15% versus two weeks ago (5.796 million vs. 5.043 million).

· "The Night Shift" is at a six-week high in total viewers (best since March 2, 6.1 million viewers).

· In the time period, "The Night Shift" is tied for #1 among ABC, CBS and NBC in women 18-49, adults 18-34 and men 18-34 and is #1 outright among those nets in women 18-34 and women 25-54.

· "The Night Shift" will grow significantly in "live plus seven day" Nielsens: The series has increased by +37% in 18-49 rating this season (from a 1.40 to a 1.92) and 1.7 million viewers overall (5.6 million to 7.3 million) going from L+SD to L+7.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 2.8... 3.5... 3.7... 3.9
The Night Shift... 1.4... 1.7... 1.8... 1.9

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 10.83 million... 12.83 million... 13.20 million... 13.62 million
The Night Shift ... 5.80 million... 6.87 million... 7.23 million... 7.41 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.3/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· NIGHT SHIFT, THE (NBC)
· VOICE, THE (NBC)





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