Live+3: ABC's S.H.I.E.L.D. Emerges as the #1 Program in Tuesday's 9pm Hour in AD18-49
ABC's Live + 3 Day data for Tuesday, 4/14/15
Based on Live + 3 Day data for Tuesday, ABC's Marvel's Agents of S.H.I.E.L.D. ranked as the #1 program in Tuesday's 9 o'clock hour among Adults 18-49, leapfrogging over CBS' NCIS: New Orleans to lead by a tenth of a rating point (2.5 rating vs. 2.4 rating). In the L+SD ratings, the ABC drama was 2-tenths behind the CBS drama, placing 2nd in the hour among young adults.
· S.H.I.E.L.D. jumped +56% (or +0.9 rating points) over its L+SD Adult 18-49 rating compared to a +33% (+0.6 rating points) L+3 playback increase for NCIS: NO. In fact, S.H.I.E.L.D. was Tuesday's biggest percentage gainer among all broadcast shows on the night with young adults.
· S.H.I.E.L.D. also scored larger L+3 growth than NCIS: NO among Total Viewers, growing by +2.1 million viewers in TV playback (to 6.1 million Total Viewers in L+3 from 4.0 million in L+SD) versus a +2.0 million increase for the CBS drama.
ABC's Fresh Off the Boat grew to a 1.9 rating after 3 days of TV playback, moving out of a tie with NBC's The Voice-led Undateable (1.7 rating) in the L+SD ratings to rank as Tuesday #1 comedy outright among Adults 18-49. In fact, in the L+3 numbers, FOTB has been Tuesday's highest-rated comedy in each of its last 9 original telecasts in the young adult demo.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.