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[04/23/15 - 08:39 AM]
ABC Finishes No. 1 on Wednesday Night Among Adults 18-49
ABC spins the numbers for Wednesday, April 22.

[via press release from ABC]

ABC is #1 on Wednesday in AD18-49 - black-ish and Nashville are Up

Please Note: ABC's Adult 18-49 projections now include Multiplatform + 35 Days of playback

Wednesday (04/22/15) - ABC Total Viewer and Adult 18-49 Projections:

The Middle: L3 = 9.3 mil/2.1 rtg, L7 = 9.9 mil/2.3 rtg and Multiplatform+35 Day = 2.6 rtg

The Goldbergs: L3 = 9.9 mil/2.8 rtg, L7 = 10.7 mil/3.0 rtg and Multiplatform+35 Day = 3.5 rtg

Modern Family: L3 = 12.7 mil/4.1 rtg, L7 = 14.1 mil/4.5 rtg and Multiplatform+35 Day = 5.8 rtg

black-ish: L3 = 9.0 mil/2.8 rtg, L7 = 9.7 mil/3.0 rtg and Multiplatform+35 Day = 3.7 rtg

Nashville: Live + 3 = 8.5 mil/2.0 rtg, L7 = 9.4 mil/2.2 rtg and Multiplatform+35 Day = 2.8 rtg

Live + Same Day Results:

ABC Wednesday Prime (8-11pm - 6.8 million and 1.9/6 in AD18-49): With Modern Family returning to original for the first time in 3 weeks, ABC ranked #1 on Wednesday in Adults 18-49 (1.9/6-tied w/CBS), beating Fox's prime with a 2-hour American Idol by 27% in Adults 18-49 (1.5/5). Modern Family was Wednesday's #1 TV show in Adults 18-49, while black-ish and The Goldbergs tied at #3, behind only CBS' Survivor. ABC was up from the year-ago night with an original schedule by 15% in Total Viewers and by 6% in Adults 18-49.

The Middle (8-8:30pm - 7.7 million and 1.8/6 in AD18-49): At 8pm against Survivor, The Middle beat Idol for the 5th week running in the half-hour among Adults 18-49 (+20 - 1.8/6 vs. 1.5/6). The ABC comedy gained week to week in Total Viewers (+3%) and was on par in Adults 18-49, drawing its biggest audience in 7 weeks - since 3/4/15. Season to date, The Middle is up in Total Viewers (+4%) and Adults 18-49 (+4%).

The Goldbergs (8:30-9pm - 7.1 million and 2.1/7 in AD18-49): Building on its Adult 18-49 lead-in at 8:30pm (+17%), The Goldbergs outdelivered Idol in the slot for its 6th straight original (+40% - 2.1/7 vs. 1.5/5). The Goldbergs was up week to week in Total Viewers (+3%) and even in Fast Affiliate Adult 18-49 rating, pulling its largest audience in 3 week - since 4/1/15. Season to date, the ABC sophomore comedy is pacing well ahead of its year-ago benchmarks in Adults 18-49, growing its half-hour year to year by 44% and up over its own performance on Tuesday at 9pm by 17%.

Modern Family (9-9:30pm - 8.8 million and 2.9/9 in AD18-49): Spiking 38% over its Adult 18-49 lead-in at 9pm, ABC's Modern Family won its slot by 45% over its nearest competition (2.9/9 vs. 2.0/6 - CBS' Criminal Minds). Modern Family held even with its most recent original telecast in the Fast Affiliate Adult 18-49 ratings (also a 2.9/10 on 4/1/15).

black-ish (9:30-10pm - 6.6 million and 2.1/6 in AD18-49): In the 9:30pm slot, ABC's black-ish won its half-hour among Adults 18-49 (2.1/6), beating Criminal Minds (+11% - 1.9/6) and the final half-hour of Idol (+40% - 1.5/5). black-ish returned from the prior week's preemption up in both Total Viewers (+8%) and Adults 18-49 (+11%). Season to date, black-ish is improving its half-hour by wide margins, boosting the time slot by 3.0 million viewers and by 48% in Adults 18-49 over the same point last year.

Nashville (10-11pm - 5.4 million and 1.3/4 in AD18-49): During the 10pm hour, ABC's Nashville surged 17% week to week in Total Viewers (5.4 million vs. 4.6 million) and grew for the 2nd week in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4), marking its most-watched telecast in more than 4 months - since 12/10/14. Nashville ranked #1 in its hour among key Women (W18-34/W18-49).

Quick Take for Wednesday, April 22, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Finishes No. 1 on Wednesday Night Among Adults 18-49

"The Middle" Marks its Most-Watched Telecast in 7 Weeks

ABC's "The Goldbergs" Defeats Fox's "Idol" by 40% in Adults 18-49 at 8:30pm

ABC's "Modern Family" Ranks as Wednesday's No. 1 TV Show in Adults 18-49

"black-ish" Returns Up 11% and Wins its 9:30pm Slot Among Adults 18-49

"Nashville" Attracts its Biggest Overall Audience in More Than 4 Months

Wednesday (04/22/15) - ABC Total Viewer and Adult 18-49 Projections:

"The Middle:" L3 = 9.3 mil/2.1 rtg, L7 = 9.9 mil/2.3 rtg and Multiplatform+35 Day = 2.6 rtg

"The Goldbergs:" L3 = 9.9 mil/2.8 rtg, L7 = 10.7 mil/3.0 rtg and Multiplatform+35 Day = 3.5 rtg

"Modern Family:" L3 = 12.7 mil/4.1 rtg, L7 = 14.1 mil/4.5 rtg and Multiplatform+35 Day = 5.8 rtg

"black-ish:" L3 = 9.0 mil/2.8 rtg, L7 = 9.7 mil/3.0 rtg and Multiplatform+35 Day = 3.7 rtg

"Nashville:" Live + 3 = 8.5 mil/2.0 rtg, L7 = 9.4 mil/2.2 rtg and Multiplatform+35 Day = 2.8 rtg

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 6.8 million and 1.9/6 in AD18-49):

With "Modern Family" returning to original for the first time in 3 weeks, ABC ranked No. 1 on Wednesday in Adults 18-49 (1.9/6-tied w/CBS), beating Fox's prime with a 2-hour "American Idol" by 27% in Adults 18-49 (1.5/5). "Modern Family" was Wednesday's No. 1 TV show in Adults 18-49, while "black-ish" and "The Goldbergs" tied at No. 3, behind only CBS' "Survivor."

· The Net was up from the year-ago night with an original schedule by 15% in Total Viewers and by 6% in Adults 18-49.

"The Middle" (8:00-8:30 p.m. - 7.7 million and 1.8/6 in AD18-49):

At 8:00 p.m. against "Survivor," "The Middle" beat "Idol" for the 5th week running in the half-hour among Adults 18-49 (+20 - 1.8/6 vs. 1.5/6). The ABC comedy gained week to week in Total Viewers (+3%) and was on par in Adults 18-49, drawing its biggest audience in 7 weeks - since 3/4/15.

· Season to date, "The Middle" is up in Total Viewers (+4%) and Adults 18-49 (+4%).

"The Goldbergs" (8:30-9:00 p.m. - 7.1 million and 2.1/7 in AD18-49):

Building on its Adult 18-49 lead-in at 8:30 p.m. (+17%), "The Goldbergs" outdelivered "Idol" in the slot for its 6th straight original (+40% - 2.1/7 vs. 1.5/5). "The Goldbergs" was up week to week in Total Viewers (+3%) and even in Fast Affiliate Adult 18-49 rating, pulling its largest audience in 3 weeks - since 4/1/15.

· Season to date, the ABC sophomore comedy is pacing well ahead of its year-ago benchmarks in Adults 18-49, growing its half-hour year to year by 44% and up over its own performance on Tuesday at 9:00 p.m. by 17%.

"Modern Family" (9:00-9:30 p.m. - 8.8 million and 2.9/9 in AD18-49):

Spiking 38% from its Adult 18-49 lead-in at 9:00 p.m., ABC's "Modern Family" won its slot by 45% over its nearest competition (2.9/9 vs. 2.0/6 - CBS' "Criminal Minds"). "Modern Family" held even with its most recent original telecast in the Fast Affiliate Adult 18-49 ratings (also a 2.9/10 on 4/1/15).

"black-ish" (9:30-10:00 p.m. - 6.6 million and 2.1/6 in AD18-49):

In the 9:30 p.m. slot, ABC's "black-ish" won its half-hour among Adults 18-49 (2.1/6), beating "Criminal Minds" (+11% - 1.9/6) and the final half-hour of "Idol" (+40% - 1.5/5). "black-ish" returned after the prior week's preemption with gains in both Total Viewers (+8%) and Adults 18-49 (+11%).

· Season to date, "black-ish" is improving its half-hour by wide margins, boosting the time slot by 3.0 million viewers and by 48% in Adults 18-49 over the same point last year.

"Nashville" (10:00-11:00 p.m. - 5.4 million and 1.3/4 in AD18-49):

During the 10:00 p.m. hour, ABC's "Nashville" surged 17% week to week in Total Viewers (5.4 million vs. 4.6 million) and grew for the 2nd week in Adults 18-49 (+8% - 1.3/4 vs. 1.2/4), marking its most-watched telecast in more than 4 months - since 12/10/14. "Nashville" ranked No. 1 in its hour among key Women (W18-34/W18-49).

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/22/15.





  [april 2015]  
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M
T
W
T
F
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· AMERICAN IDOL (ABC)
· BLACK-ISH (ABC)
· CRIMINAL MINDS (CBS)
· GOLDBERGS, THE (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (CMT)
· SURVIVOR (CBS)





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