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[05/18/15 - 08:24 AM]
ABC's "2015 Billboard Music Awards" Is Sunday's No. 1 TV Show, with Its Biggest Audience in 14 Years and 12-Year Highs in Adults 18-49 and Teens 12-17
ABC spins the numbers for Sunday, May 17.
[via press release from ABC]

ABC's Billboard Music Awards Scores a 14-Year High in Viewers and 12-Year High in AD18-49

ABC Sunday Prime (7-11pm - 9.9 million and 3.1/11 in AD18-49):

With the season finale of America's Funniest Home Videos and the 2015 Billboard Music Awards, ABC dominated the final Sunday of the season/May Sweep in Adults 18-49 (#1 in all 8 half-hours), more than tripling Fox with its season finales (+210% - 3.1/11 vs. 1.0/4). In fact, the Net won all 4 Sundays of the 2015 May Sweep in Adults 18-49. ABC was also the most-watched network overall on Sunday, outdrawing CBS by 55% (9.9 million vs. 6.4 million). ABC's Billboard Music Awards was Sunday's #1 TV show in Total Viewers and Adults 18-49.

· Excluding only the night of the 2015 Oscars, ABC marked its strongest Sunday since November in viewers and young adults - since 11/23/14.

America's Funniest Home Videos (7-8pm - 6.4 million and 1.4/6 in AD18-49):

Building 10% over the prior week in Total Viewers (6.4 million vs. 5.8 million) and steady in Adults 18-49 (1.4/6), ABC's 25th season finale of America's Funniest Home Videos drew its biggest audience in 4 weeks (since 4/19/15). Winning its slot, the ABC video clip show was the #1 regular program in the hour for the 4th week in a row with Adults 18-49.

2015 Billboard Music Awards (8-11pm - 11.1 million and 3.7/12 in AD18-49):

ABC's 3-hour telecast of the 2015 Billboard Music Awards scored an across-the-board victory, topping its 8-11pm time slot in Total Viewers, all key Adults (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11.

· Delivering its 3rd straight year of Total Viewer growth (+4% - 11.1 million vs. 10.7 million) and gaining Adults 18-49 (+6% - 3.7/12 vs. 3.5/10), the Billboard Music Awards generated its most-watched telecast in 14 years and earned a 12-year high in Adults 18-49 - since 2001 and 2003, respectively. In addition, the annual show was up for the 3rd year with Teens 12-17 (+6%) to deliver its top rating since 2003.

Quick Take for Sunday, May 17, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates the Final Sunday of the Season in Adults 18-49, Winning All 4 Sundays of the 2015 May Sweep

ABC's "America's Funniest Home Videos" Finale Builds 10% to Its Most Watched Telecast in 1 Month and Ranks No. 1 in Its Hour in Adults 18-49 for 4 Weeks Straight

ABC's "2015 Billboard Music Awards" Is Sunday's No. 1 TV Show, with Its Biggest Audience in 14 Years and 12-Year Highs in Adults 18-49 and Teens 12-17

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 9.9 million and 3.1/11 in AD18-49):

With the season finale of "America's Funniest Home Videos" and "The 2015 Billboard Music Awards," ABC dominated the final Sunday of the season/May Sweep in Adults 18-49 (No. 1 in all 8 half-hours), more than tripling Fox with its season finales (+210% - 3.1/11 vs. 1.0/4). In fact, the Net won all 4 Sundays of the 2015 May Sweep in Adults 18-49. ABC was also the most watched network overall on Sunday, outdrawing CBS by 55% (9.9 million vs. 6.4 million). ABC's "Billboard Music Awards" was Sunday's No. 1 TV show in Total Viewers (11.1 million) and Adults 18-49 (3.7/12), as well as the most social program with 2.7 million tweets.

· Excluding only the night of the 2015 Oscars, ABC marked its strongest Sunday since November in viewers and young adults - since 11/23/14.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.4 million and 1.4/6 in AD18-49):

Building 10% over the prior week in Total Viewers (6.4 million vs. 5.8 million) and steady in Adults 18-49 (1.4/6), ABC's 25th season finale of "America's Funniest Home Videos" drew its biggest audience in 1 month (since 4/19/15). Winning its slot, the ABC video clip show was the No. 1 regular program in the hour for the 4th week in a row with Adults 18-49.

"The 2015 Billboard Music Awards" (8:00-11:00 p.m. - 11.1 million and 3.7/12 in AD18-49):

ABC's 3-hour telecast of the "2015 Billboard Music Awards" scored an across-the-board victory, topping its 8:00-11:00 p.m. time slot in Total Viewers, all key Adults (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11.

· Delivering its 3rd-straight year of Total Viewer growth (+4% - 11.1 million vs. 10.7 million) and gaining Adults 18-49 (+6% - 3.7/12 vs. 3.5/10), the "Billboard Music Awards" generated its most watched telecast in 14 years and earned a 12-year high in young adults - since 2001 and 2003, respectively. In addition, the annual show was up for the 3rd year with Teens 12-17 (+6%) to post its highest rating since 2003.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/17/15.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)




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