ABC's Celebrity Wife Swap is Up from its Premiere and #1 at 10pm in AD18-49

500 Questions (8-9pm - 4.9 million and 1.0/4 in AD18-49): At 8pm, ABC's 500 Questions took second in the hour to CBS' debut of The Briefcase in Total Viewers, outdrawing Fox's veteran MasterChef for the 2nd week in a row (+7% - 4.9 million vs. 4.6 million). The new ABC quiz show also ranked as the #2 broadcast show in its slot with Adults 18-34 and Men 18-34. Night 6 of ABC's 500 Questions held steady with the previous night in Total Viewers (4.9 million vs. 4.7 million) and Adults 18-49 (1.0/4 vs. 1.1/4).

Please Note: ABC's 500 Questions is airing over the course of 7 nights, concluding tonight (Thursday, 5/28/15).

Celebrity Wife Swap (10-11pm - 3.4 million and 1.1/4 in AD18-49): During the 10pm hour, ABC's Celebrity Wife Swap ranked #1 against its broadcast competition in Adults 18-49 (1.1/4). The ABC unscripted series was up from its week-ago season premiere in Total Viewers (+6% - 3.4 million vs. 3.2 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3), tying its best young adult number since last June - since 6/24/14. In addition, Celebrity Wife Swap continued to improve its hour year to year for ABC, up by 22% in Adults 18-49 from the same night last year with original programming (0.9/3 on 5/28/14).

Quick Take for Wednesday, May 27, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "500 Questions" Outdraws Fox's "MasterChef" for the 2nd Week in a Row

"Celebrity Wife Swap" is Up from its Premiere and No. 1 at 10pm in Adults 18-49

Wednesday (05/27/15) - ABC Total Viewer and Adult 18-49 Projections:

"500 Questions": L3 = 5.3 mil/1.1 rtg, L7 = 5.3 mil/1.1 rtg and Multiplatform+35 Day = NA

"Celebrity Wife Swap": Live + 3 = 3.8 mil/1.2 rtg, L7 = 3.9 mil/1.3 rtg and MP+35 Day = NA

Live + Same Day Results:

"500 Questions" (8:00-9:00 p.m. - 4.9 million and 1.0/4 in AD18-49):

At 8:00 p.m., ABC's "500 Questions" took second in the hour to CBS' debut of "The Briefcase" in Total Viewers, outdrawing Fox's veteran "MasterChef" for the 2nd week in a row (+7% - 4.9 million vs. 4.6 million). The new ABC quiz show also ranked as the No. 2 broadcast show in its slot with Adults 18-34 (tie) and Men 18-34 (tie). Night 6 of "500 Questions" held steady with the previous night in Total Viewers (4.9 million vs. 4.7 million) and Adults 18-49 (1.0/4 vs. 1.1/4).

Please Note: ABC's "500 Questions" is airing over the course of 7 nights, concluding tonight from 8:00-10:00 p.m. (Thursday, 5/28/15).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.4 million and 1.1/4 in AD18-49):

During the 10 o'clock hour, ABC's "Celebrity Wife Swap" ranked No. 1 against its broadcast competition in Adults 18-49 (1.1/4). The ABC unscripted series was up from its week-ago season premiere in Total Viewers (+6% - 3.4 million vs. 3.2 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3), tying its best young adult number since last June - since 6/24/14. In addition, "Celebrity Wife Swap" continued to improve its hour year to year for ABC, up by 22% in Adults 18-49 from the same night last year with original programming ("Motive" on 5/28/14= 0.9/3).

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/27/15.