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[05/29/15 - 08:38 AM]
"500 Questions" Finale Is Up to Earn 2-Year Highs for ABC in Its Thursday Slot
ABC spins the numbers for Thursday, May 28.
[via press release from ABC]

ABC's 500 Questions Finale is Up to a 2-Year High in the Summer Time Slot

500 Questions (8-10pm - 5.0 million and 1.1/4 in AD18-49): From 8-10pm, the season finale of ABC's 500 Questions built over the prior night in Total Viewers (+2% - 5.0 million vs. 4.9 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/4), matching the new show's 2nd-highest young adult number. In addition, the show shot up 75% night to night in Teens 12-17 to equal a series best. 500 Questions was also up over its week-ago Thursday airing in viewers (+9%) and young adults (+10%). The ABC unscripted show built 20% from its first half-hour to its final half-hour in Adults 18-49, ranking as the #1 broadcast show from 9:30-10pm (1.2/4-tied w/Wayward Pines). In addition, 500 Questions outdelivered NBC's 2-hour Aquarius debut on the night in Adults 18-49 (1.1/4 vs. 1.0/4 from 9-11pm).

· On its finale, 500 Questions delivered ABC's top non-sports summer performance in the 2-hour time slot in 2 years with Total Viewers and Adults 18-49 - since 5/30/13.

Jimmy Kimmel Live Presents The President-R (10-11pm - 2.7 million and 0.6/2 in AD18-49): During the 10pm hour, ABC's encore Jimmy Kimmel Live Presents The President (original aired in late-night on 3/12/15) drew 2.7 million viewers for an 8% increase over the prior week's Kimmel special in the hour.

Quick Take for Thursday, May 28, 2015 (Fast Affiliate Live + Same Day Ratings)

"500 Questions" Finale is Up to Earn 2-Year Highs for ABC in its Thursday Slot

ABC's Encore "Jimmy Kimmel" 10pm Special Gains 8% Week to Week in Viewers

Thursday (05/28/15) - ABC Total Viewer and Adult 18-49 Projections:

"500 Questions:" Live + 3 = 5.4 million/1.2 rating and Live + 7 = 5.5 million/1.2 rating

Live + Same Day Results:

"500 Questions" (8:00-10:00 p.m. - 5.0 million and 1.1/4 in AD18-49):

From 8:00-10:00 p.m., the season finale of ABC's "500 Questions" built over the prior night in Total Viewers (+2% - 5.0 million vs. 4.9 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/4), matching the new show's 2nd-highest young adult number. In addition, the show shot up 75% night to night in Teens 12-17 to equal a series best. "500 Questions" was also up over its week-ago Thursday airing in viewers (+9%) and young adults (+10%).

· The ABC unscripted show built 20% from its first half-hour to its final half-hour in Adults 18-49, ranking as the No. 1 broadcast show from 9:30-10:00 p.m. (1.2/4-tied w/"Wayward Pines"). In addition, "500 Questions" outdelivered NBC's 2-hour "Aquarius" debut on the night in Adults 18-49 (+10% - 1.1/4 vs. 1.0/4 from 9:00-11:00 p.m.).

· On its finale, "500 Questions" delivered ABC's top non-sports summer performance in the 2-hour time slot in 2 years with Total Viewers and Adults 18-49 - since 5/30/13.

"Jimmy Kimmel Live Presents The President-R" (10:00-11:00 p.m. - 2.7 million and 0.6/2 in AD18-49):

During the 10:00 p.m. hour, ABC's encore "Jimmy Kimmel Live Presents The President" (originally aired in late-night on 3/12/15) drew 2.7 million viewers for an 8% increase over the prior week's "Kimmel" special in the hour.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/28/15.





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· 500 QUESTIONS (ABC)
· AQUARIUS (NBC)
· WAYWARD PINES (FOX)




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