Quick Take for Tuesday, June 9, 2015
(National Live + Same Day Program Ratings)
ABC Beats the Other Nets' Combined in Prime Among Adults 18-49 For the 3rd Straight Night with its 2015 NBA Finals Coverage
"Jimmy Kimmel Live" Marks its Most-Watched-Ever "Game Night 3"
NBA Finals Scores its Best-Ever Game 3 Results on ABC in Viewers and Adults 18-49
On Average, the NBA Finals Surges to its Top Numbers on ABC
In Viewers and Young Adults with a 14-Year High in Overall Viewership
Tuesday Night (8:00-11:00 p.m.)
For the 3rd consecutive night with 2015 NBA Finals coverage (Cleveland-Golden State GM3), ABC outdelivered the other nets combined in Adults 18-49 during primetime (+21% - 5.0/18 vs. 4.1/15 - CBS, NBC, Fox and CW). ABC was also once again the most-watched network overall, beating runner-up NBC's "America's Got Talent"-led lineup by 4.2 million viewers (13.0 million vs. 8.8 million).
"Jimmy Kimmel Live Game Night 3" (Various Time Periods)
Airing around the NBA Finals in various time periods throughout the country, "Jimmy Kimmel Live Game Night" continued to increase the exposure for the ABC late-night talker in primetime. "Jimmy Kimmel Live Game Night 3" was up for the 4th year in a row in Total Viewers (+3% - 3.8 million vs. 3.7 million) to attract the annual special's largest-ever audience for a "Game Night 3," while growing over its year-ago telecast by 10% in Adults 18-49 (+10% - 1.1/5 vs. 1.0/4) to match its highest-rated "Game Night 3."
· On average through the first three games, "Kimmel Game Night" is up year over year in Total Viewers (+2% - 3.7 million vs. 3.6 million), drawing the annual special's biggest overall 3-night average.
"NBA Finals on ABC Game 3" (9:00 - 11:55 p.m. E.T.)
Featuring the Golden State Warriors at the Cleveland Cavaliers, ABC's 2015 NBA Finals finished as primetime's dominant No. 1 TV program for its 3rd consecutive telecast in Total Viewers (18.8 million) and all key Adult demos: A18-34 (7.1/28), A18-49 (7.3/25) and A25-54 (7.6/22). Cleveland won the third game by a score of 96-91 to lead the best-of-seven series 2-1. The NBA Finals was also Tuesday's most-social TV telecast with 2,791,368 tweets, up 21% from the year-ago game.
· The NBA Finals Game 3 rose sharply from its year-ago performance in Total Viewers (+27% - 18.8 million vs. 14.8 million) and Adults 18-49 (+24% - 7.3/25 vs. 5.9/19 rating) to deliver the highest-ever Game 3 numbers on ABC - since beginning carriage in 2003.
· On average, the 2015 NBA Finals is up year to year in Total Viewers (+25% - 18.6 million vs. 14.9 million) and Adults 18-49 (+20% - 7.2/24 vs. 6.0/19), tracking as the series' strongest-ever performance on ABC and the largest overall 3-game average audience in 14 years - since 2001 with the LA Lakers vs. Philadelphia 76ers.
Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/09/15. Nielsen Socialguide 06/09/15, Total Tweets +/- 3hrs during telecast.