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[06/11/15 - 08:25 AM]
"Celebrity Wife Swap" Hits Season Highs and Improves Its Slot by 38% Year to Year
ABC spins the numbers for Wednesday, June 10.
[via press release from ABC]

ABC's Celebrity Wife Swap Grows to Season Highs in Young Adults

Celebrity Wife Swap (10-11pm - 3.3 million and 1.1/4 in AD18-49): During Wednesday's 10pm hour, ABC's Celebrity Wife Swap grew 10% week to week in Adults 18-49 (1.1/4 vs. 1.0/4) to tie a season high and its top rating since last June - since 6/24/14. In addition, the show spiked 33% in Adults 18-34 to deliver a new season best. The ABC unscripted series ranked #1 in the hour with Adults 18-49 (tie), Adults 25-54 and across all key Women (W18-34/W18-49/W25-54).

· Celerity Wife Swap improved its hour year to year by 38% in Adults 18-49, over original programming on the year-ago night (Motive on 6/11/14 = 0.8/3).

Quick Take for Wednesday, June 10, 2015 (Fast Affiliate Live + Same Day Ratings)

"Celebrity Wife Swap" Hits Season Highs and Improves Its Slot by 38% Year to Year

Wednesday (06/10/15) - ABC Total Viewer and Adult 18-49 Projections:

"Celebrity Wife Swap": Live + 3 = 3.8 mil/1.3 rtg and Live + 7 = 3.9 mil/1.3 rtg

Live + Same Day Results:

"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.3 million and 1.1/4 in AD18-49):

During Wednesday's 10 o'clock hour, ABC's "Celebrity Wife Swap" grew 10% week to week in Adults 18-49 (1.1/4 vs. 1.0/4) to tie a season high and its top rating in 1 year - since 6/24/14. In addition, the show spiked 33% in Adults 18-34 to deliver a new season best. The ABC unscripted series ranked No. 1 in the hour with Adults 18-49 (tie), Adults 25-54 and across all key Women (W18-34/W18-49/W25-54).

· "Celebrity Wife Swap" improved its hour year to year by 38% in Adults 18-49 over original programming on the year-ago night ("Motive" on 6/11/14 = 0.8/3).

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 06/10/15.





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· MOTIVE (USA)
· WIFE SWAP (PARAMOUNT)




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