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[06/16/15 - 08:30 AM]
"The Bachelorette" Stands as Monday's No. 1 Series in Total Viewers, Adults 18-49 and Adults 18-34
ABC spins the numbers for Monday, June 15.
[via press release from ABC]

ABC's The Bachelorette is Monday's #1 Series - Up Year to Year for the 3rd Week Running

ABC Monday Prime (8-11pm - 5.5 million and 1.5/5 in AD18-49): ABC ran a strong second on Monday to NBC with the Stanley Cup Finals GM 6 in Total Viewers (5.5 million) and Adults 18-49 (1.5/5), while winning the night with Women 18-34. ABC's The Bachelorette stood as Monday's #1 TV series in Total Viewers, Adults 18-49 and Adults 18-34 (5th week in a row).

The Bachelorette (8-10pm - 6.2 million and 1.8/6 in AD18-49): From 8-10pm against the Stanley Cup Finals, ABC's The Bachelorette took second its 2-hour slot and defeated FOX's So You Think You Can Dance head to head by 2.0 million viewers (6.2 million vs. 4.2 million) and by 38% in Adults 18-49 (1.8/6 vs. 1.3/4).

· The Bachelorette held even week to week and grew from its year-ago telecast for the 3rd week in a row (1.8/6 vs. 1.7/5 on 6/16/14).

The Whispers (10-11pm - 4.0 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's The Whispers ranked #2 to NBC's Stanly Cup coverage in Adults 18-49 (0.9/3-tie) and was steady with its week-ago telecast (1.0/3). The Whispers improved its hour for ABC from the year-ago night with original programming by 8% in Total Viewers (4.0 million vs. 3.7 million for Mistresses on 6/16/14).

· Based on Live + 3 Day data for last Monday's telecast, The Whispers continued to deliver strong TV playback, spiking 60% over its L+SD Adult 18-49 rating (1.0 to a 1.6) - up from a 53% jump for its week-earlier debut telecast. The new ABC drama also added another 1.9 million Total Viewers (+45%) after 3 days of TV playback, drawing an average audience of 6.1 million viewers in L3.

Quick Take for Monday, June 15, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Bachelorette" Stands as Monday's No. 1 Series In Total Viewers, Adults 18-49 and Adults 18-34

"The Whispers" Improves its 10pm Time Slot in Total Viewers Year to Year

Monday Night (06/15/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette": L3 = 7.9 mil/2.2 rtg and L7 = 8.2 mil/2.3 rtg

"The Whispers": L3 = 6.2 mil/1.4 rtg and L7 = 6.7 mil/1.5 rtg

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.5 million and 1.5/5 in AD18-49):

ABC ran a strong second on Monday to NBC with the Stanley Cup Finals GM 6 in Total Viewers (5.5 million) and Adults 18-49 (1.5/5), while winning the night with Women 18-34. ABC's "The Bachelorette" stood as Monday's No. 1 TV series in Total Viewers, Adults 18-49 and Adults 18-34 (5th week in a row).

"The Bachelorette" (8:00-10:00 p.m. - 6.2 million and 1.8/6 in AD18-49):

From 8:00-10:00 p.m. against the Stanley Cup Finals, ABC's "The Bachelorette" took second its 2-hour slot and defeated Fox's "So You Think You Can Dance" head to head by 2.0 million viewers (6.2 million vs. 4.2 million) and by 38% in Adults 18-49 (1.8/6 vs. 1.3/4).

· "The Bachelorette" held even week to week and grew from its year-ago telecast for the 3rd week in a row in Adults 18-49 (1.8/6 vs. 1.7/5 on 6/16/14).

"The Whispers" (10:00-11:00 p.m. - 4.0 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "The Whispers" ranked No. 2 to NBC's Stanly Cup coverage in Adults 18-49 (0.9/3-tie) and was steady with its week-ago telecast (1.0/3). "The Whispers" improved its hour for ABC from the year-ago night with original programming by 8% in Total Viewers (4.0 million vs. 3.7 million for "Mistresses" on 6/16/14).

· Based on Live + 3 Day data for last Monday's telecast, "The Whispers" continued to deliver strong TV playback, spiking 60% over its L+SD Adult 18-49 rating (1.0 to a 1.6) - up from a 53% jump for its week-earlier debut telecast. The new ABC drama also added another 1.9 million Total Viewers (+45%) after 3 days of TV playback, drawing an average audience of 6.1 million viewers in L3.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/15/15.





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· BACHELORETTE, THE (ABC)
· MISTRESSES (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)




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