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[06/23/15 - 08:30 AM]
ABC Is No. 1 on Monday in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, June 22.
[via press release from ABC]

ABC is #1 on Monday as The Bachelorette and The Whispers Grow

ABC Monday Prime (8-11pm - 5.7 million and 1.6/6 in AD18-49): ABC ranked #1 on Monday in Total Viewers (5.7 million) and Adults 18-49 (1.6/6-tie). ABC's The Bachelorette was Monday's #1 TV show in Total Viewers, Adults 18-49 and Adults 18-34 (top series of the night for 6th week running).

The Bachelorette (8-10pm - 6.6 million and 1.9/7 in AD18-49): From 8-10pm in Total Viewers and Adults 18-49, ABC's The Bachelorette (6.6 million and 1.9/7) won it 2-hour time slot over NBC's American Ninja Warrior for the first time this season (6.1 million and 1.8/6) and beat Fox's So You Think You Can Dance (3.3 million and 0.9/3) by its biggest margins yet (+100%/+111%).

· The Bachelorette was up week to week in Total Viewers (+5%) and Adults 18-49 (+6%), equaling a best-since premiere number with young adults - since 5/18/15. In addition, The Bachelorette was up from its year-ago telecast for the 4th week in a row in Adults 18-49 (+27% - 1.9/7 vs. 1.5/5 on 6/23/14).

The Whispers (10-11pm - 4.0 million and 1.0/3 in AD18-49): During the 10pm hour, ABC's The Whispers was up 11% week to week in Adults 18-49 (1.0/3) and was steady with the year-ago performance of Mistresses in the hour (1.0/3 on 6/23/14). Consistently a big gainer in TV playback, The Whispers is projected to win its hour in Live + 3 Day and Live + 7 Day Adult 18-49 ratings.

· On average in the Live + 3 Day data, The Whispers shoots up 64% over its L+SD Adult 18-49 rating. The new ABC drama also adds another 2.0 million Total Viewers (+43%) after 3 days of TV playback, drawing an average audience of 6.6 million viewers in L3.

Quick Take for Monday, June 22, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers and Adults 18-49

"The Bachelorette" Beats NBC's "American Ninja Warrior" For the First Time This Season in Total Viewers and Adults 18-49

"The Bachelorette" Equals a Best-Since-Premiere Number in Adults 18-49

"The Whispers" is Up 11% Week to Week in Adults 18-49

Monday Night (06/22/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette": L3 = 8.3 mil/2.4 rtg and L7 = 8.6 mil/2.5 rtg

"The Whispers": L3 = 6.1 mil/1.5 rtg and L7 = 6.7 mil/1.6 rtg

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.7 million and 1.6/6 in AD18-49):

ABC ranked No. 1 on Monday in Total Viewers (5.7 million) and Adults 18-49 (1.6/6-tie). ABC's "The Bachelorette" was Monday's No. 1 TV show in Total Viewers, Adults 18-49 and Adults 18-34 (top series of the night for 6th week running).

"The Bachelorette" (8:00-10:00 p.m. - 6.6 million and 1.9/7 in AD18-49):

From 8:00-10:00 p.m. in Total Viewers and Adults 18-49, ABC's "The Bachelorette" (6.6 million and 1.9/7) won it 2-hour time slot over NBC's "American Ninja Warrior" for the first time this season (6.1 million and 1.8/6) and beat Fox's "So You Think You Can Dance" (3.3 million and 0.9/3) by its biggest margins yet (+100%/+111%).

· "The Bachelorette" was up week to week in Total Viewers (+5%) and Adults 18-49 (+6%), equaling a best-since premiere number with young adults - since 5/18/15. In addition, "The Bachelorette" was up from its year-ago telecast for the 4th week in a row in Adults 18-49 (+27% - 1.9/7 vs. 1.5/5 on 6/23/14).

"The Whispers" (10:00-11:00 p.m. - 4.0 million and 1.0/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "The Whispers" was up 11% week to week in Adults 18-49 (1.0/3) and was steady with the year-ago performance of "Mistresses" in the hour (1.0/3 on 6/23/14). Consistently a big gainer in TV playback, "The Whispers" is projected to win its hour in Live + 3 Day and Live + 7 Day Adult 18-49 ratings.

· On average in the Live + 3 Day data, "The Whispers" shoots up 64% over its L+SD Adult 18-49 rating. The new ABC drama also adds another 2.0 million Total Viewers (+43%) after 3 days of TV playback, drawing an average audience of 6.6 million viewers in L3.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/22/15.





  [june 2015]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· MISTRESSES (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)




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