Live+3: ABC's AWC Increases Playback Growth to +50% in Week 2 / Mistresses and Rookie Blue Deliver Biggest-Ever L3 Lifts
ABC's Live + 3 Day data for Thursday, 6/25/15
Based on Live + 3 Day data for last Thursday, ABC's The Astronaut Wives Club posted a much larger playback lift in its second week versus the prior week's debut episode, growing +50% among Adults 18-49 (versus +18% for its debut) after 3 days of TV playback.
· The 2nd episode of the new ABC drama grew to a 1.2 L+3 rating in Adults 18-49, closing the gap to 1-tenth of a rating point with its debut in the L+3 numbers (after trailing 3-tenths behind in L+SD).
ABC's Mistresses increased its playback growth to +71% in week 2 among Adults 18-49 (compared to +44% for the prior week's premiere), matching the series' largest-ever L+3 lift.
· Growing to a 1.2 Adult 18-49 rating, Mistresses came within 1-tenth of a rating point of the prior week in the L+3 numbers (after pacing 2-tenths behind in L+SD).
· Head to head in the 9pm hour, Mistresses increased its advantage over NBC's Aquarius to 50% among Adults 18-49 in L+3 (1.2 rating vs. 0.8 rating), up from a 17% lead in L+SD.
At 10pm, the season premiere of Rookie Blue scored a new playback high among Adults 18-49, soaring +67% over its L+SD rating to deliver a 1.0 in L+3.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.