[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[via press release from ABC]

ABC's Astronaut Wives Club Improves its Hour - Rookie Blue Holds 100% of its Premiere

Please Note: On the Thursday leading into the 4th of July holiday weekend, overall Adult 18-49 primetime TV usage levels declined -8% week to week (24.2 vs. 26.4).

The Astronaut Wives Club (8-9pm - 4.1 million and 0.7/3 in AD18-49): At 8pm, The Astronaut Wives Club boosted its hour year to year for the 3rd week in a row in Total Viewers (+11% - 4.1 million vs. 3.7 million) and Adults 18-49 (+17% - 0.7/3 vs. 0.6/3) over the year-ago night with an original drama (Black Box on 07/03/14). In the hour, the new ABC drama (4.1 million) outdrew NBC's series debut of Food Fighters (3.2 million) and Fox's Boom (2.1 million) in Total Viewers and matched both unscripted shows in Adults 18-49 (0.7/3).

· Based on Live + 3 Day data for last Thursday's telecast, ABC's The Astronaut Wives Club posted a much larger playback lift in its second week, growing +50% among Adults 18-49 (versus +18% for its week-earlier debut) after 3 days of TV playback.

Mistresses (9-10pm - 3.1 million and 0.6/3 in AD18-49): From 9-10pm, ABC's Mistresses outdelivered NBC's just-renewed Aquarius in the hour for the 3rd week running, leading by 50% in Adults 18-49 (0.6/3 vs. 0.4/2).

· ABC's Mistresses increased its playback growth to +71% in week 2 (last Thursday) among Adults 18-49 (compared to +44% for the prior week's premiere), matching the series' largest-ever L+3 lift.

Rookie Blue (10-11pm - 3.7 million and 0.6/2 in AD18-49): At 10pm, ABC's Rookie Blue built on its lead-in (+19% - 3.7 million vs. 3.1 million) to take 2nd to CBS' Under the Dome in the hour in Total Viewers. The ABC drama gained audience from its first to second half-hour in viewers (+9%) and young adults (+17%), while the competing CBS and NBC dramas declined on the half-hour. Despite the depressed holiday viewing levels, Rookie Blue held 100% of its week-earlier season premiere in Adults 18-49.

· Last week's season premiere of Rookie Blue scored a new Live + 3 Day playback high for the series among Adults 18-49, spiking +67% over its L+SD rating.

  [july 2015]  


most recent ratings | view all posts
[01/24/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return on Top
"Station 19" is the night's most-watched program while "Grey's Anatomy" leads the evening among adults 18-49.

[01/23/20 - 08:11 AM]
Wednesday's Broadcast Ratings: NBC Holds Onto Top Spots with "Chicago" Dramas
The network leads the night in both total viewers and adults 18-49.

[01/22/20 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos; CBS Wins in Total Viewers
"This Is Us" and "NCIS" top said categories last night.

[01/21/20 - 01:47 PM]
Paramount Network's "68 Whiskey" Is Most-Watched Cable Drama Series Premiere in Over a Year, Drawing 2 Million L+3 Viewers
Paramount Network further spins the numbers for Wednesday, January 15.

[01/21/20 - 08:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Stay on Top in Demos
The Alphabet wins Monday among adults 18-49 for the third consecutive week.

[01/20/20 - 09:46 AM]
Sunday's Broadcast Ratings: NFC Championship Puts FOX on Top
The network's NFL coverage easily wins the night in all categories.

[01/19/20 - 09:12 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with NBA Return
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[01/18/20 - 08:22 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Keeps FOX on Top in Demos
The network remains the adults 18-49 champ while CBS is the most-watched broadcaster.

[01/17/20 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Wins Tight Demo Race; CBS Tops Total Viewers
The Eye's "Young Sheldon" is the top program in both categories last night.

[01/16/20 - 01:34 PM]
Paramount Network's "68 Whiskey" is #1 Cable Drama Premiere of the Season Among M25-54 and M18-49
Paramount Network spins the numbers for Wednesday, January 15.

[01/16/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Top Charts for NBC
The Peacock network takes home top honors in both total viewers and adults 18-49.

[01/15/20 - 08:15 AM]
Tuesday's Broadcast Ratings: ABC's "Jeopardy!" Finale Tops Viewers, Demos
For the night, NBC is the top draw among adults 18-49 while CBS is the most-watched broadcaster.

[01/14/20 - 01:00 PM]
College Football Playoff National Championship Scores More than 25.5 Million Viewers, Up from Last Year
ESPN spins the numbers for Monday, January 13.

[01/14/20 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelor" Tops Demos for ABC
The Alphabet leads all broadcast networks among adults 18-49 last night.

[01/13/20 - 09:06 AM]
Sunday's Broadcast Ratings: FOX Surges with NFL Playoffs
The Seahawks/Packers showdown puts the network on top in all categories.