TV ONE'S UNSUNG FEATURING XSCAPE NO. 1 EPISODE
AMONG KEY DEMOS IN SERIES HISTORY
Premiere Airing Garners 1.33 HHLD and 1.41 W25-54 Ratings
Premiere Night Reached 2.4 Million Total Viewers P2+
SILVER SPRING, MD - JULY 13, 2015 -TV One today announced that the premiere of fan-favorite award-winning docu-series Unsung, which aired on Wednesday, July 8 at p.m. ET garnered the No. 1 spot in series history for Live+3 among the network's key demos: 1.41 W25-54 (422K), 1.33 HHLD (750K), 1.03 P25-54 (599K) and 0.97 P18-49 (585K). The episode featuring 1990s R&B quartet Xscape was also the No. 1 telecast on Television (Broadcast & Cable) last Wednesday among Blacks at 8 p.m.: Black P25-54, W25-54, P18-49, W18-49 and HHLDS. In addition, Unsung: Xscape episodes pulled a combined Total audience reach of 2.4 million viewers P2+.
Additional Unsung: Xscape Ratings Highlights:
· For 6 weeks straight, Unsung Season 8 episodes have ranked among Television's Top 3 Original series Telecasts on Wednesday nights at 8 p.m. among Black viewers (since Season 8 June 3 "Ike Turner" premiere)
· No. 2 Telecast Among Black Viewers P2+ (892K) at 8 p.m. last Wednesday behind FOX's MasterChef S6 (Episode 9) premiere.
· No. 2 telecast in Primetime for the night among key demos Black P25-54 and Black P18-49 behind BET's The Game S9 (Episode 906) premiere
· Posted Double-Digit DVR Performance (Live +3 vs. Live): P25-54 +80% and HHLDS +65%
Source: Nielsen TV Toolbox, Live+3; Unsung Performance 07/08/2015; Unsung Telecast Ranker (11/27/2008-07/08/2015); 06/03/15-07/08/15: Television (Cable & Broadcast) Telecast Rankers by night, AA P25-54, W25-54, P18-49, W18-49, P2+, HHLDS (000) & P2+; Reach based on P2+, 1 Min Qualifier
Unsung is narrated by actor Gary Anthony Williams and is Executive Produced by Arthur Smith, Kent Weed and Frank Sinton of A. Smith & Co. Productions for TV One. Mark Rowland is Co-Executive Producer. Lamar Chase is Producer and Jubba Seyyid is Executive in Charge of Production for TV One. D'Angela Proctor is Head of Original Programming and Production for the network.
About TV One:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.
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