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[07/14/15 - 08:48 AM]
ABC Is No. 1 on Monday in Total Viewers and Adults 18-49 for the 3rd Time in the Last 4 Weeks
ABC spins the numbers for Monday, July 13.

[via press release from ABC]

ABC is #1 on Monday in Total Viewers and Adults 18-49

ABC Monday Prime (8:00-11:00 p.m. - 5.9 million and 1.6/5 in AD18-49): For the 3rd time in 4 weeks, ABC ranked #1 on Monday in Total Viewers (5.9 million) and Adults 18-49 (1.6/5-tied). ABC's The Bachelorette was Monday's #1 TV series in Total Viewers (7.0 million) and Adults 18-49 (4th week in a row - 1.9/7).

The Bachelorette (8:00-10:00 p.m. - 7.0 million and 1.9/7 in AD18-49): From 8-10pm, ABC's The Bachelorette outperformed NBC's American Ninja Warrior to win its 2-hour slot by 12% in Adults 18-49 (1.9/7 vs. 1.7/6) and led Fox's So You Think You Can Dance by 90% (1.9/7 vs. 1.0/3). The ABC unscripted series continued to dominate its 2-hour slot with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· The Bachelorette improved on its performance on the same night last year (6.9 million and 1.7/5 on 7/14/14) in Total Viewers (+1%) and Adults 18-49 (+12%), growing from its year-ago telecast for the 7th straight week in in the key adult demo.

The Whispers (10:00-11:00 p.m. - 3.7 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's The Whispers turned in week to week increases in Total Viewers (+9% - 3.7 million vs. 3.4 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/3), posting 3-week highs in both measures - since 6/22/15.

· On average this summer in the Live + 7 Day data, The Whispers spikes 73% over its L+SD Adult 18-49 rating (gaining +0.8 rating point) to a 1.9 rating. The new ABC drama also adds another 2.3 million Total Viewers (+52%) after 7 days of TV playback, drawing an average audience of 6.7 million viewers in L7.

Quick Take for Monday, July 13, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers and Adults 18-49 For the 3rd Time in the Last 4 Weeks

ABC's "The Bachelorette" Stands as Monday's No. 1 TV Series In Overall Viewers and Young Adults

At 10pm, "The Whispers" is Up Week to Week in Total Viewers and Adults 18-49, Hitting 3-Week Highs in Both Measures

Monday Night (07/13/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette":L3 = 8.8 mil/2.3 rtg and L7 = 9.1 mil/2.4 rtg and Multiplatform+35 Day = 3.0 rtg

"The Whispers": L3 = 5.9 mil/1.5 rtg and L7 = 6.8 mil/1.7 rtg and Multiplatform+35 Day = 2.1 rtg

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.9 million and 1.6/5 in AD18-49):

For the 3rd time in 4 weeks, ABC ranked No. 1 on Monday in Total Viewers (5.9 million) and Adults 18-49 (1.6/5-tied). ABC's "The Bachelorette" was Monday's No. 1 TV series in Total Viewers (7.0 million) and Adults 18-49 (4th week in a row - 1.9/7).

"The Bachelorette" (8:00-10:00 p.m. - 7.0 million and 1.9/7 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelorette" outperformed NBC's "American Ninja Warrior" to win its 2-hour slot by 12% in Adults 18-49 (1.9/7 vs. 1.7/6) and led Fox's "So You Think You Can Dance" by 90% (1.9/7 vs. 1.0/3). The ABC unscripted series continued to dominate its 2-hour slot with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· "The Bachelorette" improved on its performance on the same night last year (6.9 million and 1.7/5 on 7/14/14) in Total Viewers (+1%) and Adults 18-49 (+12%), growing from its year-ago telecast for the 7th straight week in the key adult demo.

"The Whispers" (10:00-11:00 p.m. - 3.7 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "The Whispers" turned in week to week increases in Total Viewers (+9% - 3.7 million vs. 3.4 million) and Adults 18-49 (+13% - 0.9/3 vs. 0.8/3), posting 3-week highs in both measures - since 6/22/15.

· On average this summer in the Live + 7 Day data, "The Whispers" spikes 73% over its L+SD Adult 18-49 rating (gaining +0.8 rating point) to a 1.9 rating. The new ABC drama also adds another 2.3 million Total Viewers (+52%) after 7 days of TV playback, drawing an average audience of 6.7 million viewers in L7.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/13/15.





  [july 2015]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)





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