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[07/17/15 - 08:29 AM]
"The Astronaut Wives Club" Grows to Its Best Total Viewer and Adult 18-49 Numbers Since its Debut
ABC spins the numbers for Thursday, July 16.
[via press release from ABC]

ABC's Astronaut Wives Club is Up for the 2nd Straight Week to Best-Since-Premiere Numbers

Info on ABC's Thursday, ahead of the regular press release.

The Astronaut Wives Club (8-9pm - 4.5 million and 1.0/4 in AD18-49): The Astronaut Wives Club grew for the 2nd week in a row in Total Viewers (+5% - 4.5 million vs. 4.3 million) and Adults 18-49 (+25% - 1.0/4 vs. 0.8/3) to deliver its best numbers since its season premiere 4 weeks ago - since 6/18/15. The new ABC drama ranked a strong 2nd in the 8 o'clock hour in Viewers and Adults 18-49, topping NBC's Food Fighters (3.8 million and 0.9/4) and Fox's Boom! (2.0 million and 0.7/3).

· The Astronaut Wives Club was up over Black Box on the same night last year (3.7 million and 0.6/3 on 7/17/14) in Total Viewers (+22%) and Adults 18-49 (+67%), improving the 8pm hour by double digits for the 5th straight week.

· In the most recent round of Live + 7 Day ratings (w/o 6/22/15), The Astronaut Wives Club saw larger TV playback growth in its second week versus its week-earlier debut in Adults 18-49, growing +63% over its L+SD rating versus +27% the prior week.

Mistresses (9-10pm - 3.3 million and 0.8/3 in AD18-49): ABC's Mistresses held steady week to week among Adults 18-49 (0.8/3) to tie a best-since-premiere rating - since 6/18/15.

· Mistresses delivered increasing playback gains in the most recent round of L+7 data, growing to +71% in week 2 among Adults 18-49 compared to +56% for the prior week's premiere.

Rookie Blue (10-11pm - 3.6 million and 0.7/3 in AD18-49): ABC's Rookie Blue was even with the prior week in Adults 18-49 (0.7/3) to match a season high for the 2nd consecutive week.

· The most recent L+7 episode of Rookie Blue scored the series' biggest-ever Live + 7 playback increase among Adults 18-49, spiking +83% over its L+SD rating.

Quick Take for Thursday, July 16, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Astronaut Wives Club" Grows to its Best Total Viewer and Adult 18-49 Numbers Since its Debut

ABC's "Mistresses" Matches a Best-Since-Premiere Performance in Adults 18-49

At 10pm, ABC's "Rookie Blue" Equals a Season High in Adults 18-49

Thursday (07/16/15) - ABC Total Viewer and Adult 18-49 Projections

"AWC": Live + 3 = 6.5 million/1.4 rating and Live + 7 = 7.1 million/1.5 rating

"Mistresses": Live + 3 = 5.1 million/1.3 rating and Live + 7 = 5.4 million/1.4 rating

"Rookie Blue": Live + 3 = 5.2 million/1.0 rating and Live + 7 = 5.5 million/1.1 rating

Live + Same Day Results:

"The Astronaut Wives Club" (8:00-9:00 p.m. - 4.5 million and 1.0/4 in AD18-49):

ABC's "The Astronaut Wives Club" grew for the 2nd week in a row in Total Viewers (+5% - 4.5 million vs. 4.3 million) and Adults 18-49 (+25% - 1.0/4 vs. 0.8/3) to deliver its best numbers since its season premiere 4 weeks ago - since 6/18/15. The new ABC drama ranked a strong 2nd in the 8 o'clock hour in Viewers and Adults 18-49, topping NBC's "Food Fighters" (3.8 million and 0.9/4) and Fox's "Boom!" (2.0 million and 0.7/3).

· "The Astronaut Wives Club" was up over "Black Box" on the same night last year (3.7 million and 0.6/3 on 7/17/14) in Total Viewers (+22%) and Adults 18-49 (+67%), improving the 8:00 p.m. hour by double digits for the 5th straight week.

· In the most recent round of Live + 7 Day ratings (w/o 6/22/15), "The Astronaut Wives Club" saw larger TV playback growth in its second week versus its week-ago debut in Adults 18-49, growing +63% over its L+SD rating versus +27% the prior week.

"Mistresses" (9:00-10:00 p.m. - 3.3 million and 0.8/3 in AD18-49):

ABC's "Mistresses" held steady week to week among Adults 18-49 (0.8/3) to tie a best-since-premiere rating - since 6/18/15.

· "Mistresses" delivered increasing playback gains in the most recent round of L+7 data, growing to +71% in week 2 among Adults 18-49 compared to +56% for the prior week's premiere.

"Rookie Blue" (10:00-11:00 p.m. - 3.6 million and 0.7/3 in AD18-49):

ABC's "Rookie Blue" was even with the prior week in Adults 18-49 (0.7/3) to match a season high for the 2nd consecutive week.

· The most recent L+7 episode of "Rookie Blue" scored the series' biggest-ever Live + 7 playback increase among Adults 18-49, spiking +83% over its L+SD rating.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/16/15.





  [july 2015]  
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· ASTRONAUT WIVES CLUB, THE (ABC)
· BLACK BOX (ABC)
· BOOM! (FOX)
· FOOD FIGHTERS (NBC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)




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