ABC Dominates Monday as The Bachelorette Finale Spikes to Season Highs and Grows Year to Year

ABC Monday Prime (8-11pm - 8.0 million and 2.4/8 in AD18-49): With the season finale of The Bachelorette and After the Final Rose, ABC dominated Monday by winning all 6 half-hours and beating its nearest competition (NBC) by 45% in Total Viewers (8.0 million vs. 5.5 million) and by 41% in Adults 18-49 (2.4/8 vs. 1.7/6). The Bachelorette and The Bachelorette: After the Final Rose ranked as Monday's Top 2 TV shows in viewers and young adults (tying each other for #1 in AD18-49).

· In Total Viewers and Adults 18-49, the Net delivered its best summer Monday in 2 years - since 8/12/13 and 8/5/13, respectively.

The Bachelorette (8-10pm - 8.1 million and 2.4/9 in AD18-49): From 8-10pm, ABC's The Bachelorette (8.1 million and 2.4/9) won its 2-hour slot by wide margins over NBC's American Ninja Warrior (6.3 million and 1.9/7), peaking with 8.8 million viewers and a 2.7/9 in Adults 18-49 during its final half-hour from 9:30-10pm. The ABC unscripted series also remained dominant in its 2-hour slot with Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

· Spiking week to week in Total Viewers (+16%) and Adults 18-49 (+26%), The Bachelorette closed out with season highs on both measures.

· The Bachelorette grew over its year-ago finale (8.0 million and 2.0/7 on 7/28/14) in Total Viewers (+1%) and Adults 18-49 (+20%). In fact in Adults 18-49, the show topped year-ago telecast on 9 of 10 weeks this summer. On average during its 2015 run, The Bachelorette improved year to year in both Total Viewers (+4%) and Adults 18-49 (+20%).

The Bachelorette: After the Final Rose (10-11pm - 7.9 million and 2.4/8 in AD18-49): Holding its lead-in at 10pm, ABC's The Bachelorette: After the Final Rose earned a strong first place in its hour, more than doubling its first-run competition (NBC's Running Wild with Bear Grylls) with Total Viewers (+108% - 7.9 million vs. 3.8 million - CBS) and nearly doubling it with Adults 18-49 (+85% - 2.4/8 vs. 1.3/4).

· After the Final Rose was up from its year-ago telecast (2.1/7 on 7/28/14) by 14% in Adults 18-49.

Quick Take for Monday, July 27, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years

ABC's "The Bachelorette" Season Finale and "After the Final Rose" Rank as Monday's Top 2 Shows in Viewers and Young Adults

"The Bachelorette" Season Finale and "After the Final Rose" Improve on Their Year-Ago Telecasts in Adults 18-49

Monday Night (07/27/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette": L3 = 10.5 mil/3.1 rtg and L7 = 11.0 mil/3.2 rtg and Multiplatform+35 Day = 4.1 rtg

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 8.0 million and 2.4/8 in AD18-49):

With the season finale of "The Bachelorette" and "After the Final Rose," ABC dominated Monday by winning all 6 half-hours and beating its nearest competition (NBC) by 45% in Total Viewers (8.0 million vs. 5.5 million) and by 41% in Adults 18-49 (2.4/8 vs. 1.7/6). "The Bachelorette" and "The Bachelorette: After the Final Rose" ranked as Monday's Top 2 TV shows in viewers and young adults (tying each other for No. 1 in AD18-49).

· In Total Viewers and Adults 18-49, the Net delivered its best summer Monday in 2 years - since 8/12/13 and 8/5/13, respectively.

"The Bachelorette" (8:00-10:00 p.m. - 8.1 million and 2.4/9 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelorette" (8.1 million and 2.4/9) won its 2-hour slot by wide margins over NBC's "American Ninja Warrior" (6.3 million and 1.9/7), peaking with 8.8 million viewers and a 2.7/9 in Adults 18-49 during its final half-hour from 9:30-10:00 p.m. The ABC unscripted series also remained dominant in its 2-hour slot with Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

· Spiking week to week in Total Viewers (+16%) and Adults 18-49 (+26%), "The Bachelorette" closed out with season highs on both measures.

· "The Bachelorette" grew over its year-ago finale (8.0 million and 2.0/7 on 7/28/14) in Total Viewers (+1%) and Adults 18-49 (+20%). In fact in Adults 18-49, the show topped year-ago telecast on 9 of 10 weeks this summer. On average during its 2015 run, "The Bachelorette" improved year to year in both Total Viewers (+4%) and Adults 18-49 (+20%).

"The Bachelorette: After the Final Rose" (10:00-11:00 p.m. - 7.9 million and 2.4/8 in AD18-49):

Holding its lead-in at 10:00 p.m., ABC's "The Bachelorette: After the Final Rose" earned a strong first place in its hour, more than doubling its first-run competition (NBC's "Running Wild with Bear Grylls") with Total Viewers (+108% - 7.9 million vs. 3.8 million) and nearly doubling it with Adults 18-49 (+85% - 2.4/8 vs. 1.3/4).

· "After the Final Rose" was up from its year-ago telecast (2.1/7 on 7/28/14) by 14% in Adults 18-49.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/27/15.