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[08/05/15 - 08:25 AM]
ABC Scores a Tuesday Summertime Non-Sports High with the "CMA Music Festival"
ABC spins the numbers for Tuesday, August 4.
[via press release from ABC]

ABC Scores a Tuesday Summertime Non-Sports High with the CMA Music Festival

Info on ABC's Tuesday, ahead of the regular press release.

CMA Music Festival: Country's Night to Rock (8-11pm - 5.2 million and 1.2/4 in AD18-49): With its 3-hour broadcast of the CMA Music Festival, ABC ranked a strong #2 on Tuesday among Adults 18-49 (1.2/4) and across all key Women W18-34/W18-49/W25-54), behind only an America's Got Talent-boosted NBC.

· Soaring from its first hour to its final hour by 30% among Adults 18-49 (1.0/4 to 1.3/5), the CMA Music Festival moved up to #1 from 10-11pm, beating NBC's Hollywood Game Night (1.2/4).

· ABC delivered its strongest non-sports Tuesday this summer in both viewers (5.2 million) and young adults (1.2/4).

· The CMA Music Festival was Tuesday's most-social program with 60,550 tweets, outranking NBC's America's Got Talent (29,367).

Quick Take for Tuesday, August 4, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Scores a Tuesday Summertime Non-Sports High with the "CMA Music Festival"

"CMA Music Festival: Country's Night to Rock" (8:00-11:00p.m. - 5.2 million and 1.2/4 in AD18-49):

With its 3-hour broadcast of the "CMA Music Festival: Country's Night to Rock," ABC ranked a strong No. 2 on Tuesday among Adults 18-49 (1.2/4) and across all key Women (W18-34/W18-49/W25-54), behind only an "America's Got Talent"-boosted NBC.

· Soaring from its first hour to its final hour by 30% among Adults 18-49 (1.0/4 to 1.3/5), the "CMA Music Festival" moved up to No. 1 from 10:00-11:00 p.m., beating NBC's "Hollywood Game Night" by 8% (1.2/4).

· ABC delivered its strongest non-sports Tuesday this summer in both viewers (5.2 million) and young adults (1.2/4).

· The "CMA Music Festival" was Tuesday's most-social program with 60,550 tweets, more than doubling NBC's "America's Got Talent" (29,367).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 08/4/15. Nielsen Socialguide 08/4/15, Total Tweets +/- 3hrs during telecast





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· AMERICA'S GOT TALENT (NBC)
· HOLLYWOOD GAME NIGHT (NBC)




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