Live+3: ABC's Bachelor in Paradise Posts All-Time Playback Highs
Live + 3 Day data for Sunday, 8/2/15
The Sunday premiere of ABC's Bachelor in Paradise scored the series' biggest-ever Live + 3 playback increases, growing +45% among Adults 18-49 and +1.1 million Total Viewers over its L+SD numbers. Bachelor in Paradise grew to a 1.6 Adult 18-49 rating and 4.7 million Total Viewers after 3 days of TV playback.
· Head to head at 8pm, Bachelor in Paradise delivered a larger L+3 lift among Adults 18-49 than CBS' Big Brother on the night (+45% vs. +32%).
· The +45% L+3 jump for the Bachelor in Paradise premiere is the 2nd-largest L+3 playback increase for any unscripted series telecast among the major networks so far this summer, behind only the 5/25/15 telecast of ABC's The Bachelorette.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.