Live+3: ABC's Bachelor in Paradise Posts Series and Playback Highs in AD18-49
Live + 3 Day data for Sunday, 8/9/15
ABC's Bachelor in Paradise grew to a 1.8 rating among Adults 18-49 after 3 days of TV playback (from a 1.2 rating in L+SD), tying a series high in Live + 3. Bachelor in Paradise was up from the prior week's Sunday premiere by 13% (1.6 rating) and from its Monday premiere by 8% (1.7 rating), growing for its 2nd straight telecast this summer.
· Bachelor in Paradise increased its playback growth to +50% in week 2 among Adults 18-49 (from +45% for the prior week's premiere), scoring the series' largest-ever L+3 lift.
· The +50% jump for Bachelor in Paradise matches the largest L+3 playback increase for any unscripted broadcast series telecast so far this summer.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.